About: Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms.

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The aim of this paper is to present a theoretical and practical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of research. Present knowledge suggests that implementation of a marketing concept hinges on the degree of value to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation and seems to be key barrier. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The aim of this paper is to present a theoretical and practical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of research. Present knowledge suggests that implementation of a marketing concept hinges on the degree of value to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation and seems to be key barrier. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). (en)
Title	Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms. Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms. (en)
skos:prefLabel	Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms. Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms. (en)
skos:notation	RIV/00216305:26510/09:PU85790!RIV10-GA0-26510___
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(GA402/07/1493)
http://linked.open...vai/riv/dodaniDat	2010
http://linked.open...aciTvurceVysledku	Šimberová, Iveta
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoké učení technické v Brně / Fakulta podnikatelská
http://linked.open...dnocenehoVysledku	321713
http://linked.open...ai/riv/idVysledku	RIV/00216305:26510/09:PU85790
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Market orientation, Corpoarte culture, OCAI, High-tech firms, Czech Republic (en)
http://linked.open.../riv/klicoveSlovo	Corpoarte culture OCAI Czech Republic Market orientation High-tech firms
http://linked.open...ontrolniKodProRIV	[E550A5DA8AF3]
http://linked.open...v/mistoKonaniAkce	Vídeň
http://linked.open...i/riv/mistoVydani	Vienna
http://linked.open...i/riv/nazevZdroje	Marketing and Business Strategies for CEE
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...vavai/riv/projekt	Research on implementation of market orientation in Hi-Tech Firms
http://linked.open...UplatneniVysledku	2009
http://linked.open...iv/tvurceVysledku	Šimberová, Iveta
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2009-12-03 (xsd:date)
number of pages	11 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Vienna University of Economics
https://schema.org/isbn	978-3-9502045-8-2
http://localhost/t...ganizacniJednotka	26510

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