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  • Economic transformation in the Central and Eastern European countries has provided premises for development of market oriented enterprises. Many of enterprises in question apply marketing system of management and its modern form that is called realtionship marketing. Small and medium enerprises, including a great group of the service oriented, ones have turned out to be pioneers of relationship marketing whose principles proved useful for territorial, self-governmental, and administrative authorities as well.
  • Economic transformation in the Central and Eastern European countries has provided premises for development of market oriented enterprises. Many of enterprises in question apply marketing system of management and its modern form that is called realtionship marketing. Small and medium enerprises, including a great group of the service oriented, ones have turned out to be pioneers of relationship marketing whose principles proved useful for territorial, self-governmental, and administrative authorities as well. (en)
Title
  • Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comparison
  • Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comparison (en)
skos:prefLabel
  • Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comparison
  • Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comparison (en)
skos:notation
  • RIV/00216305:26510/09:PU85779!RIV10-MSM-26510___
http://linked.open...avai/riv/aktivita
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  • S
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  • 338793
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  • RIV/00216305:26510/09:PU85779
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  • relationship marketing, small and medium size enterprises, local authority, international comparison (en)
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  • [7D397D5D0B66]
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  • Katowice
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  • Scientific Publications
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  • Relationship Marketing in Micro and Small Enterprises and Local Authorities-International Comarison
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  • Šimberová, Iveta
  • Tomášková, Eva
  • Kaňovská, Lucie
number of pages
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  • The K.Adamiecki University of Katowice
https://schema.org/isbn
  • 978-83-7246-443-9
http://localhost/t...ganizacniJednotka
  • 26510
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