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Description
  • The aim of the monography chapter titled Key Aspects of Market Orientation in Czech High-Tech Firmsis to characterize key aspects of market orientation in Czech high-tech firms. The paper is written in the framework of research project %22Research of implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493). Core of the article constitute insight to theoretical framework of the measurement of the market orientation and to the selected results of preliminary research.
  • The aim of the monography chapter titled Key Aspects of Market Orientation in Czech High-Tech Firmsis to characterize key aspects of market orientation in Czech high-tech firms. The paper is written in the framework of research project %22Research of implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493). Core of the article constitute insight to theoretical framework of the measurement of the market orientation and to the selected results of preliminary research. (en)
Title
  • Tozsamosc i wizerunek marketingu (Current issues and image of marketing)
  • Tozsamosc i wizerunek marketingu (Current issues and image of marketing) (en)
skos:prefLabel
  • Tozsamosc i wizerunek marketingu (Current issues and image of marketing)
  • Tozsamosc i wizerunek marketingu (Current issues and image of marketing) (en)
skos:notation
  • RIV/00216305:26510/09:PU85774!RIV10-GA0-26510___
http://linked.open...avai/riv/aktivita
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  • P(GA402/07/1493)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
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  • 346602
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/09:PU85774
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  • market orientation, new method of measurement, high-tech firms, Czech Republic, preliminary research (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [0BB297263555]
http://linked.open...i/riv/mistoVydani
  • Warszawa
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  • Badania
http://linked.open...i/riv/nazevZdroje
  • Tozsamosc i wizerunek marketingu
http://linked.open...in/vavai/riv/obor
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http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
  • Tomášková, Eva
  • Chalupský, Vladimír
  • Kaňovská, Lucie
number of pages
http://purl.org/ne...btex#hasPublisher
  • Polskie Wydawnictwo Ekonomiczne
https://schema.org/isbn
  • 978-83-208-1827-7
http://localhost/t...ganizacniJednotka
  • 26510
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