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  • n this paper, the author looks into aspects of stakeholder relationship management starting from the premise that good knowledge of two latest marketing concepts, i.e. relationship marketing and market orientation, helps to better understand them. Managing relationships with stakeholders seems to be very useful for a successful development of the company, just as customer management has proven to be. The paper describes a systemic model of stakeholder management. The latest marketing concepts provide a theoretical basis for further areas of possible research into stakeholder management issues. At the end of the paper, several areas that could be of interest for such further research are outlined. The paper was prepared within the bounds of the European Social Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technology (Identificat
  • n this paper, the author looks into aspects of stakeholder relationship management starting from the premise that good knowledge of two latest marketing concepts, i.e. relationship marketing and market orientation, helps to better understand them. Managing relationships with stakeholders seems to be very useful for a successful development of the company, just as customer management has proven to be. The paper describes a systemic model of stakeholder management. The latest marketing concepts provide a theoretical basis for further areas of possible research into stakeholder management issues. At the end of the paper, several areas that could be of interest for such further research are outlined. The paper was prepared within the bounds of the European Social Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technology (Identificat (en)
Title
  • MARKETING APRROACH TO STAKEHOLDER MANAGEMENT
  • MARKETING APRROACH TO STAKEHOLDER MANAGEMENT (en)
skos:prefLabel
  • MARKETING APRROACH TO STAKEHOLDER MANAGEMENT
  • MARKETING APRROACH TO STAKEHOLDER MANAGEMENT (en)
skos:notation
  • RIV/00216305:26510/08:PU79551!RIV10-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 377794
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/08:PU79551
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • stakeholder, market orientation, relationship marketing, management. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [91743F31DEC3]
http://linked.open...v/mistoKonaniAkce
  • LITHUANIA
http://linked.open...i/riv/mistoVydani
  • Vilnius
http://linked.open...i/riv/nazevZdroje
  • Business and Management 2008
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • VGTU Publishing House
https://schema.org/isbn
  • 978-9955-28-268-6
http://localhost/t...ganizacniJednotka
  • 26510
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