About: STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Topics relating to the position of marketing and the employment of marketing expertise have for a long time been in the forefront of interest of both academicians and practitioners. The most important among the new approaches in the marketing concept development are particularly the %22relationship marketing%22 and %22market orientation%22, which, among others, provide answers to some current discrepancies between academic and practical levels of marketing knowledge, abilities and skills. Recent knowledge suggests that characteristics recognizable in successful companies include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an emphasis on a high quality of services. The aim of the article is to characterize stakeholder relationship issues within the framework of marketing concepts of industrial market companies. The key research questions identified inc Topics relating to the position of marketing and the employment of marketing expertise have for a long time been in the forefront of interest of both academicians and practitioners. The most important among the new approaches in the marketing concept development are particularly the %22relationship marketing%22 and %22market orientation%22, which, among others, provide answers to some current discrepancies between academic and practical levels of marketing knowledge, abilities and skills. Recent knowledge suggests that characteristics recognizable in successful companies include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an emphasis on a high quality of services. The aim of the article is to characterize stakeholder relationship issues within the framework of marketing concepts of industrial market companies. The key research questions identified inc (en)
Title	STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES (en)
skos:prefLabel	STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES (en)
skos:notation	RIV/00216305:26510/08:PU79538!RIV10-MSM-26510___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2010
http://linked.open...aciTvurceVysledku	Šimberová, Iveta
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoké učení technické v Brně / Fakulta podnikatelská
http://linked.open...dnocenehoVysledku	396918
http://linked.open...ai/riv/idVysledku	RIV/00216305:26510/08:PU79538
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	relationship marketing, market orientation, stakeholders, research of stakeholders, manufacturing companies, Czech Republic. (en)
http://linked.open.../riv/klicoveSlovo	stakeholders - pattern of expectation level and impact level - university sport clubs - university sports branches market orientation Czech Republic. manufacturing companies relationship marketing research of stakeholders
http://linked.open...ontrolniKodProRIV	[C34B6E4AFE4C]
http://linked.open...v/mistoKonaniAkce	Kaunas
http://linked.open...i/riv/mistoVydani	KAUNAS
http://linked.open...i/riv/nazevZdroje	Economics and Management 2008
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2008
http://linked.open...iv/tvurceVysledku	Šimberová, Iveta
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2008-04-10 (xsd:date)
number of pages	500 (xsd:int)
http://purl.org/ne...btex#hasPublisher	TECHNOLOGJA
https://schema.org/isbn	978-9955-25-462-1
http://localhost/t...ganizacniJednotka	26510

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