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  • The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation of a marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies because they are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation.
  • The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation of a marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies because they are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation. (en)
Title
  • HIGH-TECH FIRMS' MARKET ORIENTATION: RESEARCH APPROACH
  • HIGH-TECH FIRMS' MARKET ORIENTATION: RESEARCH APPROACH (en)
skos:prefLabel
  • HIGH-TECH FIRMS' MARKET ORIENTATION: RESEARCH APPROACH
  • HIGH-TECH FIRMS' MARKET ORIENTATION: RESEARCH APPROACH (en)
skos:notation
  • RIV/00216305:26510/08:PU79535!RIV10-GA0-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/07/1493)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 370149
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/08:PU79535
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • High-tech firms, research approach, corporate culture (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [489D8C3D533F]
http://linked.open...v/mistoKonaniAkce
  • Brno
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • Entrepreneurship and Small Business in Interantional Aspect
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
  • Tomášková, Eva
  • Chalupský, Vladimír
  • Kaňovská, Lucie
  • Chlebovský, Vít
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vysoké učení technické v Brně
https://schema.org/isbn
  • 978-80-214-3768-5
http://localhost/t...ganizacniJednotka
  • 26510
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