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Description
  • The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework.
  • The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework. (en)
  • The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework. (cs)
Title
  • MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION
  • MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION (en)
  • MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION (cs)
skos:prefLabel
  • MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION
  • MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION (en)
  • MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION (cs)
skos:notation
  • RIV/00216305:26510/07:PU72751!RIV08-GA0-26510___
http://linked.open.../vavai/riv/strany
  • 1-15
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/07/1493)
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 432134
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/07:PU72751
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Internal marketing, marketing culture, market orientation, customer satisfaction, services, value for customer (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • ES - Španělské království
http://linked.open...ontrolniKodProRIV
  • [DE15E80A89B3]
http://linked.open...i/riv/nazevZdroje
  • USING EVENTS AND FESTIVALS TO DEVELOP TOURISM
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 5
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
issn
  • 1888-1734
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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