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  • The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project %22Research on implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493).
  • The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project %22Research on implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493). (en)
  • Příspěvek je zaměřený na marketingovou orientaci v high-tech firmách. V úvodu je pozornost věnována významu tématu vzhledem k vývoji high-tech odvětví. Jádro článku tvoří hledání vhodných faktorů pro vymezení high-tech firem založených na analýze sekundárních statistických dat. (cs)
Title
  • MARKETING IN HIGH-TECH FIRMS
  • MARKETING IN HIGH-TECH FIRMS (en)
  • Marketing v High-Tech Firmách (cs)
skos:prefLabel
  • MARKETING IN HIGH-TECH FIRMS
  • MARKETING IN HIGH-TECH FIRMS (en)
  • Marketing v High-Tech Firmách (cs)
skos:notation
  • RIV/00216305:26510/07:PU72747!RIV08-GA0-26510___
http://linked.open.../vavai/riv/strany
  • 1-9
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/07/1493)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 432135
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/07:PU72747
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketing, high-tech, secondary analysis (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [D6F3937442C6]
http://linked.open...v/mistoKonaniAkce
  • Bratislava
http://linked.open...i/riv/mistoVydani
  • Bratislava
http://linked.open...i/riv/nazevZdroje
  • Modern Approaches to Corporate Management
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Slovenská technická univerzita v Bratislave
https://schema.org/isbn
  • 978-80-227-2750-1
http://localhost/t...ganizacniJednotka
  • 26510
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