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Description
  • This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying.
  • This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying. (en)
Title
  • STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK
  • STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK (en)
skos:prefLabel
  • STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK
  • STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK (en)
skos:notation
  • RIV/00216305:26510/07:PU72712!RIV10-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 452012
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/07:PU72712
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • stakeholder, identification, management, relationship (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [0B171063BAD7]
http://linked.open...v/mistoKonaniAkce
  • Pardubice
http://linked.open...i/riv/mistoVydani
  • Pardubice
http://linked.open...i/riv/nazevZdroje
  • CRM 2007 %22Customer Relationship Management 07%22
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Kocmanová, Alena
  • Šimberová, Iveta
  • Němeček, Petr
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Pardubice
https://schema.org/isbn
  • 978-80-7395-015-6
http://localhost/t...ganizacniJednotka
  • 26510
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