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Description
  • The paper is based on results of the research resolved within the bounds of the GAČR project (Grant Agency of the Czech Republic) Internationalization of Small and Middle-sized Enterprises (SMEs) in CR under the number GA 402/02/0106. The paper describes briefly the internationalization process of SMEs in CR and demonstrates application of marketing activities in involvement of these enterprises in the international business. As an introduction the paper is briefly concerned with development of the forreign trade of CR and with the growing importance of small and middle-sized enterprises (SMEs) contributing to successful development in the field of involvement into foreign transactions. Importance of SMEs and marketing approach for their involvement into international transactions is stressed from this point of view; at the same time certain critical points connected with application of marketing activities in their internationalization process are revealed.
  • The paper is based on results of the research resolved within the bounds of the GAČR project (Grant Agency of the Czech Republic) Internationalization of Small and Middle-sized Enterprises (SMEs) in CR under the number GA 402/02/0106. The paper describes briefly the internationalization process of SMEs in CR and demonstrates application of marketing activities in involvement of these enterprises in the international business. As an introduction the paper is briefly concerned with development of the forreign trade of CR and with the growing importance of small and middle-sized enterprises (SMEs) contributing to successful development in the field of involvement into foreign transactions. Importance of SMEs and marketing approach for their involvement into international transactions is stressed from this point of view; at the same time certain critical points connected with application of marketing activities in their internationalization process are revealed. (en)
  • Příspěvek je založen na výsledcích výzkumu řešeného v rámci projektu GAČR (Grantové agentury České republiky) Internacionalizace malých a středních podniků (SMEs) v ČR pod číslem GA 402/02/0106. Článek popisuje ve stručnosti internacionalizační proces SMEs v ČR a odhaluje využívání marketingových aktivit při zapojování těchto podniků do mezinárodního obchodování. V úvodu se stručně zabývá vývojem zahraničního obchodu ČR a stoupajícím významem Malých a středních podniků (SMEs), které přispívají k úspěššnému vývoji v oblasti zapojování do zahraničních transakcí. V tomto smyslu je poukázáno na význam SMEs, jejich marketingového přístupu při zapojování do mezinárodních transakcí a odhalení některých kritických míst v souvislosti s využíváním marketingových aktivit při jejich internacionalizačním procesu. (cs)
Title
  • Marketing Approach in Internationalisation Process of SMEs in Czech Republic
  • Marketingový přístup v procesu internacionalizace MSP v ČR (cs)
  • Marketing Approach in Internationalisation Process of SMEs in Czech Republic (en)
skos:prefLabel
  • Marketing Approach in Internationalisation Process of SMEs in Czech Republic
  • Marketingový přístup v procesu internacionalizace MSP v ČR (cs)
  • Marketing Approach in Internationalisation Process of SMEs in Czech Republic (en)
skos:notation
  • RIV/00216305:26510/05:PU55107!RIV06-GA0-26510___
http://linked.open.../vavai/riv/strany
  • 220-227
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/02/0106)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 528890
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/05:PU55107
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketing, Internationalizace, MSP, ČR (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [7D44B94E463B]
http://linked.open...v/mistoKonaniAkce
  • Vilnius
http://linked.open...i/riv/mistoVydani
  • Vilnius, Litva
http://linked.open...i/riv/nazevZdroje
  • Business Development Possibilities in The New European Area
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vilnius University, Faculty of Economics, Business Departament
https://schema.org/isbn
  • 9986-19-784-8
http://localhost/t...ganizacniJednotka
  • 26510
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