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  • The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate - with its basic postulates determining the relation to environment – the individual sub-cultures in the organnization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title %22Organization Culture of Czech Companies“ (GA 402/02/0114).
  • The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate - with its basic postulates determining the relation to environment – the individual sub-cultures in the organnization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title %22Organization Culture of Czech Companies“ (GA 402/02/0114). (en)
Title
  • The role of marketing culture in the context of suistainable company development
  • The role of marketing culture in the context of suistainable company development (en)
  • The role of marketing culture in the context of suistainable company development (cs)
skos:prefLabel
  • The role of marketing culture in the context of suistainable company development
  • The role of marketing culture in the context of suistainable company development (en)
  • The role of marketing culture in the context of suistainable company development (cs)
skos:notation
  • RIV/00216305:26510/03:PU43453!RIV/2004/GA0/265104/N
http://linked.open.../vavai/riv/strany
  • xxx
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/02/0114)
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http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 625899
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/03:PU43453
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • marketing culture, company development, suistainable development (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [2A75103433BB]
http://linked.open...v/mistoKonaniAkce
  • Riga, Lotyšsko
http://linked.open...i/riv/mistoVydani
  • NEUVEDEN
http://linked.open...i/riv/nazevZdroje
  • Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...ocetUcastnikuAkce
http://linked.open...nichUcastnikuAkce
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Neuveden
http://localhost/t...ganizacniJednotka
  • 26510
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