About: Total Customer Satisfaction

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About: Total Customer Satisfaction - marketing target Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction. At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction. (en)
Title	Total Customer Satisfaction - marketing target Total Customer Satisfaction - marketing target (en)
skos:prefLabel	Total Customer Satisfaction - marketing target Total Customer Satisfaction - marketing target (en)
skos:notation	RIV/00216305:26510/02:PU33666!RIV11-MSM-26510___
http://linked.open...avai/riv/aktivita	V Z
http://linked.open...avai/riv/aktivity	V, Z(MSM 265100017)
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Šimberová, Iveta
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoké učení technické v Brně / Fakulta podnikatelská
http://linked.open...dnocenehoVysledku	667128
http://linked.open...ai/riv/idVysledku	RIV/00216305:26510/02:PU33666
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Total customer satisfaction, marketing (en)
http://linked.open.../riv/klicoveSlovo	marketing Total customer satisfaction
http://linked.open...ontrolniKodProRIV	[08F0F9EB91EA]
http://linked.open...v/mistoKonaniAkce	Toruň
http://linked.open...i/riv/mistoVydani	Torun
http://linked.open...i/riv/nazevZdroje	Zarzandzanie marketingowe w polskich predsienbiorstwach
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2002
http://linked.open...iv/tvurceVysledku	Šimberová, Iveta
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2002-05-06 (xsd:date)
http://linked.open...n/vavai/riv/zamer	http://linked.opendata.cz/resource/domain/vavai/zamer/MSM%20265100017
number of pages	3 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Katedra marketingu, Uniwersytet Mikolaja Kopernika
https://schema.org/isbn	83-231-1441-2
http://localhost/t...ganizacniJednotka	26510

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