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  • On the basis of the summary of macroeconomic pre-requisite leading to the broadening of the conception of TCS and deduction of partial conclusions from this part the paper shall be interested in the determination of the concept of Total Customer Satisfaction and reasoning of the importance of this concept by the means of the survey of models at both macroeconomic and microeconomic level. Satisfaction of customers at macroeconomic level is systematically monitored in many companies. Attention which is ddedicated to such measurements should bring the valuable information regarding the status of the satisfaction of customers with products and services at certain monitored territory (state, country, region etc.), to provide as the one of the key indicator data for comparison of individual countries, states, region and to form the tool for the prognosis of the development of the selected economic indicators (turnover, profit). Philosophy of the construction of these indexes is based upon the disharmony be
  • On the basis of the summary of macroeconomic pre-requisite leading to the broadening of the conception of TCS and deduction of partial conclusions from this part the paper shall be interested in the determination of the concept of Total Customer Satisfaction and reasoning of the importance of this concept by the means of the survey of models at both macroeconomic and microeconomic level. Satisfaction of customers at macroeconomic level is systematically monitored in many companies. Attention which is ddedicated to such measurements should bring the valuable information regarding the status of the satisfaction of customers with products and services at certain monitored territory (state, country, region etc.), to provide as the one of the key indicator data for comparison of individual countries, states, region and to form the tool for the prognosis of the development of the selected economic indicators (turnover, profit). Philosophy of the construction of these indexes is based upon the disharmony be (en)
Title
  • Total Customer Satisfaction-Suitable Marketing Target for Czech Companies
  • Total Customer Satisfaction-Suitable Marketing Target for Czech Companies (en)
skos:prefLabel
  • Total Customer Satisfaction-Suitable Marketing Target for Czech Companies
  • Total Customer Satisfaction-Suitable Marketing Target for Czech Companies (en)
skos:notation
  • RIV/00216305:26510/02:PU33665!RIV/2003/MSM/265103/N
http://linked.open.../vavai/riv/strany
  • 74-85
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM 265100018)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 667129
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/02:PU33665
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Total customer satisfaction, czech companies, research (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [1818B5BD3EC9]
http://linked.open...v/mistoKonaniAkce
  • Vilnius, Lithuania
http://linked.open...i/riv/mistoVydani
  • Vilnius
http://linked.open...i/riv/nazevZdroje
  • Marketing: Theories and Methods 4/2002
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...ocetUcastnikuAkce
http://linked.open...nichUcastnikuAkce
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vilnius University Publishing House
https://schema.org/isbn
  • 9986-19-516-0
http://localhost/t...ganizacniJednotka
  • 26510
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