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  • The issue of application of logistics and marketing in transport is characterized by wide context. Transport, logistics and marketing must be understood as a system of related activities. The basis for the creation of this system is analyzing of customer requirements and offer competition too. When deciding on the application of marketing logistics and transport raises issues associated with the choice of further strategic direction of the company. Management thus getting to the decision problem, when forced to choose the form of implementation of the activities in the company's activities, and these activities should be seen in terms of a comprehensive approach to customer services. The transport decisions becoming more and more comprehensive, mainly with regard to the scope of alternatives, the number of multiple targets. Targets can be incompatible with each other, and also in the context of a dynamically changing environment. This paper deals with the identification of possible ways of implementation of logistics and marketing in transport (transport companies), while also assessed the suitability of each variant implementations according to defined criteria.
  • The issue of application of logistics and marketing in transport is characterized by wide context. Transport, logistics and marketing must be understood as a system of related activities. The basis for the creation of this system is analyzing of customer requirements and offer competition too. When deciding on the application of marketing logistics and transport raises issues associated with the choice of further strategic direction of the company. Management thus getting to the decision problem, when forced to choose the form of implementation of the activities in the company's activities, and these activities should be seen in terms of a comprehensive approach to customer services. The transport decisions becoming more and more comprehensive, mainly with regard to the scope of alternatives, the number of multiple targets. Targets can be incompatible with each other, and also in the context of a dynamically changing environment. This paper deals with the identification of possible ways of implementation of logistics and marketing in transport (transport companies), while also assessed the suitability of each variant implementations according to defined criteria. (en)
Title
  • Implementation of logistics and marketing in transport
  • Implementation of logistics and marketing in transport (en)
skos:prefLabel
  • Implementation of logistics and marketing in transport
  • Implementation of logistics and marketing in transport (en)
skos:notation
  • RIV/00216275:25510/13:39897135!RIV14-MSM-25510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...iv/cisloPeriodika
  • 17
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 79177
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25510/13:39897135
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • decision problem; transport; marketing; logistics (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [E3EF4D87DFC3]
http://linked.open...i/riv/nazevZdroje
  • Scientific Papers of the University of Pardubice, Series B, The Jan Perner Transport Faculty
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2013
http://linked.open...iv/tvurceVysledku
  • Drahotská, Hana
issn
  • 1211-6610
number of pages
http://localhost/t...ganizacniJednotka
  • 25510
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