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  • The aim of the conference paper is to present the theory of opportunity cost and its usability to the start-up support organizations. According to the Czech Statistical Office, there is growing birth rate of set up companies (in 2006 - the birth rate is 10,35% for business companies and 9,02% for private entrepreneurs). This amount of new ventures represents the potential customers for the organizations providing the support to the start-up companies. The paper examines how these organizations can find the right potential customers for an advertising campaign. The partial help can provide the results of Amit et al. (1995) study which argued that lower the opportunity costs individual has the higher probability is that he would become an entrepreneur. Using the demographic data the conference paper will try to examine the opportunity costs for different socioeconomic group. The results show the probable efficient target for the advertising campaign of start-up support organization.
  • The aim of the conference paper is to present the theory of opportunity cost and its usability to the start-up support organizations. According to the Czech Statistical Office, there is growing birth rate of set up companies (in 2006 - the birth rate is 10,35% for business companies and 9,02% for private entrepreneurs). This amount of new ventures represents the potential customers for the organizations providing the support to the start-up companies. The paper examines how these organizations can find the right potential customers for an advertising campaign. The partial help can provide the results of Amit et al. (1995) study which argued that lower the opportunity costs individual has the higher probability is that he would become an entrepreneur. Using the demographic data the conference paper will try to examine the opportunity costs for different socioeconomic group. The results show the probable efficient target for the advertising campaign of start-up support organization. (en)
Title
  • The Opportunity Costs of Start-up Entrepreneurs according to the Demographic Data
  • The Opportunity Costs of Start-up Entrepreneurs according to the Demographic Data (en)
skos:prefLabel
  • The Opportunity Costs of Start-up Entrepreneurs according to the Demographic Data
  • The Opportunity Costs of Start-up Entrepreneurs according to the Demographic Data (en)
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  • RIV/00216275:25410/11:39883449!RIV12-MSM-25410___
http://linked.open...avai/riv/aktivita
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 218506
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  • RIV/00216275:25410/11:39883449
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  • entrepreneurship; start-up companies; opportunity cost (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [F263A1E0174B]
http://linked.open...v/mistoKonaniAkce
  • Liberec
http://linked.open...i/riv/mistoVydani
  • Liberec
http://linked.open...i/riv/nazevZdroje
  • Sborník příspěvků z XI. mezinárodní konference IMEA 2011
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Čížek, Petr
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Technická univerzita v Liberci
https://schema.org/isbn
  • 978-80-7372-720-8
http://localhost/t...ganizacniJednotka
  • 25410
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