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Description
  • Kniha pojednává o klíčových principech managementu a marketingu. V její provní části jsou osvětleny historie managementu, manažerské metody, základní manažerské funkce, zásady strategickénho managementu a managementu změn a osobnoslt managera. Ve druhé části pojednávající o hlavních zásadách marketingu jej především zdůrazněn význam marketingu pro soudobé řízení podnikatelských a nepodnikatelských subjektů. (cs)
  • The book deals with the information about basic principles of management and marketing. The histiry of management, managerial methods, the main managerial functions, key features of strategic management, the management of change as well as manager´s personality are explained in the first part of the book. The second part of the book deals with principles of marketing. The sigbificance of marketing for the contemporary management is underlined.
  • The book deals with the information about basic principles of management and marketing. The histiry of management, managerial methods, the main managerial functions, key features of strategic management, the management of change as well as manager´s personality are explained in the first part of the book. The second part of the book deals with principles of marketing. The sigbificance of marketing for the contemporary management is underlined. (en)
Title
  • Introduction to Management and Marketing
  • Introduction to Management and Marketing (en)
  • Úvod do managementu a marketingu (cs)
skos:prefLabel
  • Introduction to Management and Marketing
  • Introduction to Management and Marketing (en)
  • Úvod do managementu a marketingu (cs)
skos:notation
  • RIV/00216275:25410/07:00005259!RIV08-MSM-25410___
http://linked.open...avai/riv/aktivita
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  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 427391
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25410/07:00005259
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • management; marketing; entrepreneurship; strategy; planning; organizing; staffing; leading; control; marketing strategy; marketing concept; marketing environment; mark; ting research process; marketing mix; marketing channels (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [26D86451CB36]
http://linked.open...i/riv/mistoVydani
  • Hradec Králové
http://linked.open...vEdiceCisloSvazku
  • 2007
http://linked.open...i/riv/nazevZdroje
  • Introduction to Management and Marketing
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Bachmann, Pavel
  • Lacina, Karel
number of pages
http://purl.org/ne...btex#hasPublisher
  • Gaudeamus
https://schema.org/isbn
  • 978-80-7041-849-9
http://localhost/t...ganizacniJednotka
  • 25410
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