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Description
| - Ve svém příspěvku řeším problematiku zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka.
- Ve svém příspěvku řeším problematiku zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka. (cs)
- In my report I deal with increasing the competitive advantage of the company in the way of maximalization value for consumer. At the beginning of my report I ask several questions, which ewoke the importance of surveyed dilemma. In the second chapter I define the basic concepts necessary for understanding the surveyed dilemma. I mention satisfying of needs and request of consumers as one of the main objective of marketing. I characterize concepts need, consumer, client, Maslow´s theory of needs, modern motivational theory, consumer behaviour, analysis of consumer´s behaviour, model of consumer behaviour, purchase stimuli reactionary mechanism. In the third chapter I focus on merits of the case, i.e. on value for consumers, which we can characterize as ?relationship between the satisfaction of needs and source used for achievement this satisfaction%22. The nature economic tendency of all consumers is to achieve the maximum value at the expenditure of explicit value of finances or required utility (en)
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Title
| - Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka
- Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka (cs)
- Increasing the competitive advantage of the company in the way of maximalization value for consumer (en)
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skos:prefLabel
| - Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka
- Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka (cs)
- Increasing the competitive advantage of the company in the way of maximalization value for consumer (en)
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skos:notation
| - RIV/00216275:25410/04:00001722!RIV08-MSM-25410___
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http://linked.open.../vavai/riv/strany
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/00216275:25410/04:00001722
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - increasing the competitive advantage of the company in the way of maximalization value for consumer; satisfying of needs and request of consumers; needs; consumers; clients; Maslow´s theory of needs; modern motivational theory; consumer behaviour; analysis of consumer´s behaviour; model of consumer behaviour; purchase stimuli reactionary mechanism; MVA (Market Value Added) and EVA (Economic Value Added). (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - New Trends of the Development of Industry
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Vysoké učení technické v Brně
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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