About: Selected Problems Arising within Cluster Analysis Usage for Market Segmentation

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Modern market segmentation methods are based on combinations of various segmentation criteria. These combinations can be identified by a detailed analysis of the customers' behaviour, particularly of the fact what the customers buy and why. Subsequently, it is necessary to compile a profile of the defined market segments to be able, within the cooperation of the value network entities, to apply a differentiated market strategy towards these markets. The paper deals with the cluster analysis as the most widely used method for customer segmentation and the problems arising within standardization of the ordinal scales used for measurement of the customers' preferences. It is because the commonly used standardization by conversion to the normal standardized distribution might lead to confusing outcomes. The paper analyses such outcomes and also specifies how to face these problems. Modern market segmentation methods are based on combinations of various segmentation criteria. These combinations can be identified by a detailed analysis of the customers' behaviour, particularly of the fact what the customers buy and why. Subsequently, it is necessary to compile a profile of the defined market segments to be able, within the cooperation of the value network entities, to apply a differentiated market strategy towards these markets. The paper deals with the cluster analysis as the most widely used method for customer segmentation and the problems arising within standardization of the ordinal scales used for measurement of the customers' preferences. It is because the commonly used standardization by conversion to the normal standardized distribution might lead to confusing outcomes. The paper analyses such outcomes and also specifies how to face these problems. (en)
Title	Selected Problems Arising within Cluster Analysis Usage for Market Segmentation Selected Problems Arising within Cluster Analysis Usage for Market Segmentation (en)
skos:prefLabel	Selected Problems Arising within Cluster Analysis Usage for Market Segmentation Selected Problems Arising within Cluster Analysis Usage for Market Segmentation (en)
skos:notation	RIV/00216275:25310/14:39898276!RIV15-GA0-25310___
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(GAP403/12/1279)
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Paták, Michal Lošťáková, Hana Vlčková, Vladimíra
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Pardubice / Fakulta chemicko-technologická
http://linked.open...dnocenehoVysledku	44268
http://linked.open...ai/riv/idVysledku	RIV/00216275:25310/14:39898276
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	value network.; market segmentation; Cluster analysis (en)
http://linked.open.../riv/klicoveSlovo	market segmentation value network. Cluster analysis
http://linked.open...ontrolniKodProRIV	[301C3448D163]
http://linked.open...v/mistoKonaniAkce	Brno
http://linked.open...i/riv/mistoVydani	Ostrava
http://linked.open...i/riv/nazevZdroje	Conference METAL 2014 Proceedings
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...vavai/riv/projekt	Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects
http://linked.open...UplatneniVysledku	2014
http://linked.open...iv/tvurceVysledku	Lošťáková, Hana Paták, Michal Vlčková, Vladimíra
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2014-05-21 (xsd:date)
number of pages	8 (xsd:int)
http://purl.org/ne...btex#hasPublisher	TANGER, spol. s r.o.
https://schema.org/isbn	978-80-87294-54-3
http://localhost/t...ganizacniJednotka	25310

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