About: Importance of promoting sales in electronic shops for B2C customers

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The article deals with sales promotion in electronic shops. As one of the methods of marketing communications, sales promotion is a dynamically developing area. For e-shops, it is a key part of their marketing communications in an environment of increasing competition, where the volume of purchases over the Internet may be increasing, but at the same time, however, this fact is attracting more and more businesses and individuals to establish e-shops. Moreover, the development of information and mobile technologies and changes in customer behavior makes the forms of sales promotion acquire new forms. This situation has not been satisfactorily mapped in the literature yet. The article therefore aims to provide a comprehensive overview of forms of sales promotion, usable in electronic shops, and thereby create a starting point for the subsequent implementation of qualitative and quantitative researches aimed at increasing the effectiveness of sales promotion. The article deals with sales promotion in electronic shops. As one of the methods of marketing communications, sales promotion is a dynamically developing area. For e-shops, it is a key part of their marketing communications in an environment of increasing competition, where the volume of purchases over the Internet may be increasing, but at the same time, however, this fact is attracting more and more businesses and individuals to establish e-shops. Moreover, the development of information and mobile technologies and changes in customer behavior makes the forms of sales promotion acquire new forms. This situation has not been satisfactorily mapped in the literature yet. The article therefore aims to provide a comprehensive overview of forms of sales promotion, usable in electronic shops, and thereby create a starting point for the subsequent implementation of qualitative and quantitative researches aimed at increasing the effectiveness of sales promotion. (en)
Title	Importance of promoting sales in electronic shops for B2C customers Importance of promoting sales in electronic shops for B2C customers (en)
skos:prefLabel	Importance of promoting sales in electronic shops for B2C customers Importance of promoting sales in electronic shops for B2C customers (en)
skos:notation	RIV/00216275:25310/13:39897084!RIV14-GA0-25310___
http://linked.open...avai/riv/aktivita	I P
http://linked.open...avai/riv/aktivity	I, P(GAP403/12/1279)
http://linked.open...iv/cisloPeriodika	4
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Knápková, Kateřina Janouch, Viktor
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Pardubice / Fakulta chemicko-technologická
http://linked.open...dnocenehoVysledku	79246
http://linked.open...ai/riv/idVysledku	RIV/00216275:25310/13:39897084
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	sales promotion.; marketing; Internet; Communications (en)
http://linked.open.../riv/klicoveSlovo	Internet marketing sales promotion. Communications
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[2C299F27DCAB]
http://linked.open...i/riv/nazevZdroje	Acta academica karviniensia
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...vavai/riv/projekt	Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects
http://linked.open...UplatneniVysledku	2013
http://linked.open...v/svazekPeriodika	XIII
http://linked.open...iv/tvurceVysledku	Janouch, Viktor Knápková, Kateřina
issn	1212-415X
number of pages	10 (xsd:int)
http://localhost/t...ganizacniJednotka	25310

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