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  • Building and strengthening long-term relationships with customers on the principle of mutual benefit is an effective strategy to manage businesses and their networks in today's highly competitive environment. Ever more important, therefore, the customer relationship management tools and practices are that lead to the growth of customer satisfaction and loyalty and long-term performance of all network members. In the article the results of qualitative researches into the forms and tools used for strengthening relationships with customers - the end users as used by brick-and-mortar pharmacies, online pharmacies and distributors are summarized. The aim of the research was to map the current state - forms and tools used for enhancing customer relationships, the degree of their application, evaluation of their effectiveness, and possibilities of their further use in the development of relationships with customers.
  • Building and strengthening long-term relationships with customers on the principle of mutual benefit is an effective strategy to manage businesses and their networks in today's highly competitive environment. Ever more important, therefore, the customer relationship management tools and practices are that lead to the growth of customer satisfaction and loyalty and long-term performance of all network members. In the article the results of qualitative researches into the forms and tools used for strengthening relationships with customers - the end users as used by brick-and-mortar pharmacies, online pharmacies and distributors are summarized. The aim of the research was to map the current state - forms and tools used for enhancing customer relationships, the degree of their application, evaluation of their effectiveness, and possibilities of their further use in the development of relationships with customers. (en)
Title
  • RELATIONSHIP WITH CUSTOMERS: EMPIRICAL RESEARCH ON NETWORKING IN PHARMACIES BUSINESS
  • RELATIONSHIP WITH CUSTOMERS: EMPIRICAL RESEARCH ON NETWORKING IN PHARMACIES BUSINESS (en)
skos:prefLabel
  • RELATIONSHIP WITH CUSTOMERS: EMPIRICAL RESEARCH ON NETWORKING IN PHARMACIES BUSINESS
  • RELATIONSHIP WITH CUSTOMERS: EMPIRICAL RESEARCH ON NETWORKING IN PHARMACIES BUSINESS (en)
skos:notation
  • RIV/00216275:25310/12:39899104!RIV15-GA0-25310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GAP403/12/1279)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 164861
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/12:39899104
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • pharmacies.; forms of relationships strengthening; customer relationships strengthening; customer value; CRM (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [2B81298DEF44]
http://linked.open...v/mistoKonaniAkce
  • Vilnius
http://linked.open...i/riv/mistoVydani
  • Vilnius
http://linked.open...i/riv/nazevZdroje
  • Business and Management
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pecinová, Zuzana
  • Ehlová, Zuzana
http://linked.open...vavai/riv/typAkce
http://linked.open...ain/vavai/riv/wos
  • 000329342200057
http://linked.open.../riv/zahajeniAkce
issn
  • 2029-4441
number of pages
http://bibframe.org/vocab/doi
  • 10.3846/bm.2012.057
http://purl.org/ne...btex#hasPublisher
  • VGTU Publishing House Technika
https://schema.org/isbn
  • 978-609-457-116-9
http://localhost/t...ganizacniJednotka
  • 25310
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