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Description
  • Sales of pharmaceutical products that do not require a prescription to purchase (over-the-counter drugs and dietary supplements) are increasingly being made in the Czech Republic through Internet pharmacies. If the operators of e-shops are to succeed in the ever-increasing competitive environment, and be better than the competition in satisfying the customers, they need to improve not only their offer, but to increase user-friendliness of the electronic shopping system and improve care for clients of these e-shops. This requires a thorough knowledge of the shopping procedure these clients consider to be the most natural and most appropriate for them. This article summarizes the possible procedures when purchasing through e-commerce and presents the results of a quantitative research by method of online interview among clients of online pharmacies. The goal of this research was to map the reasons that lead clients to shop in an internet pharmacy, purchase frequency and procedure for the purchase of over-the-counter medications and nutritional supplements on the Internet.
  • Sales of pharmaceutical products that do not require a prescription to purchase (over-the-counter drugs and dietary supplements) are increasingly being made in the Czech Republic through Internet pharmacies. If the operators of e-shops are to succeed in the ever-increasing competitive environment, and be better than the competition in satisfying the customers, they need to improve not only their offer, but to increase user-friendliness of the electronic shopping system and improve care for clients of these e-shops. This requires a thorough knowledge of the shopping procedure these clients consider to be the most natural and most appropriate for them. This article summarizes the possible procedures when purchasing through e-commerce and presents the results of a quantitative research by method of online interview among clients of online pharmacies. The goal of this research was to map the reasons that lead clients to shop in an internet pharmacy, purchase frequency and procedure for the purchase of over-the-counter medications and nutritional supplements on the Internet. (en)
Title
  • Purchase Behavior of Online Pharmacies Clients
  • Purchase Behavior of Online Pharmacies Clients (en)
skos:prefLabel
  • Purchase Behavior of Online Pharmacies Clients
  • Purchase Behavior of Online Pharmacies Clients (en)
skos:notation
  • RIV/00216275:25310/12:39895577!RIV13-GA0-25310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GAP403/12/1279)
http://linked.open...iv/cisloPeriodika
  • 3
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 163636
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/12:39895577
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • steps of clients' purchase by e-shops; clients' reasons of purchase by e-shops; online pharmacies; consumer behaviour (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • LT - Litevská republika
http://linked.open...ontrolniKodProRIV
  • [1FDF70DB190B]
http://linked.open...i/riv/nazevZdroje
  • Economics and Management
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 17
http://linked.open...iv/tvurceVysledku
  • Lošťáková, Hana
  • Janouch, Viktor
  • Čurdová, Markéta
issn
  • 1822-6515
number of pages
http://localhost/t...ganizacniJednotka
  • 25310
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