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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • In the high competitive environment it is necessary to segment customers not only in accordance with their needs and buyer behaviour but, in order to increase company performance, according to customer value, too. This segmentation can be used for both optimal customers serving strategy selection and solvency and efficiency control. The article deals with the process of segmentation of customers according to their value and consequently with the possible ways of using the concept for growth in company financial results.
  • In the high competitive environment it is necessary to segment customers not only in accordance with their needs and buyer behaviour but, in order to increase company performance, according to customer value, too. This segmentation can be used for both optimal customers serving strategy selection and solvency and efficiency control. The article deals with the process of segmentation of customers according to their value and consequently with the possible ways of using the concept for growth in company financial results. (en)
  • In the high competitive environment it is necessary to segment customers not only in accordance with their needs and buyer behaviour but, in order to increase company performance, according to customer value, too. This segmentation can be used for both optimal customers serving strategy selection and solvency and efficiency control. The article deals with the process of segmentation of customers according to their value and consequently with the possible ways of using the concept for growth in company financial results. (cs)
Title
  • Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku
  • Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku (cs)
  • Usage Customer Segmentation Based on Customer Value for Company Performance Management (en)
skos:prefLabel
  • Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku
  • Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku (cs)
  • Usage Customer Segmentation Based on Customer Value for Company Performance Management (en)
skos:notation
  • RIV/00216275:25310/09:00008518!RIV10-MSM-25310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 340548
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/09:00008518
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Customer profitability; customer value; customer segmentation; company performance (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [811C9BA1C7CC]
http://linked.open...v/mistoKonaniAkce
  • Malenovice
http://linked.open...i/riv/mistoVydani
  • Ostrava
http://linked.open...i/riv/nazevZdroje
  • Invence - inovace- investice od recese k prosperitě. Kompendium finančního a logistického řízení podniku
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pecinová, Zuzana
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vysoká škola báňská - Technická univerzita Ostrava
https://schema.org/isbn
  • 978-80-248-1977-8
http://localhost/t...ganizacniJednotka
  • 25310
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