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Description
  • This paper describes the results of qualitative research in selected Czech enterprises that was focused on identification of current level of applying of single phases of modern concept of value-based management. Value-based management would be created by five steps process oriented on creating and delivering superior, meaningful value to target customers as tool to really make a difference to firm?s performance. This process would have these phases: 1. Discover and quantify firm?s customers? wants and needs; 2. Commit to the most important things that will impact firms? customers; 3 Create customer value that is meaningful and understand; 4. Assess how you did at creating true customer value; 5. Improve your value package to keep firm?s customers coming back. This paper describes which actions are necessary in each of these phases and level of these actions in selected Czech enterprises.
  • This paper describes the results of qualitative research in selected Czech enterprises that was focused on identification of current level of applying of single phases of modern concept of value-based management. Value-based management would be created by five steps process oriented on creating and delivering superior, meaningful value to target customers as tool to really make a difference to firm?s performance. This process would have these phases: 1. Discover and quantify firm?s customers? wants and needs; 2. Commit to the most important things that will impact firms? customers; 3 Create customer value that is meaningful and understand; 4. Assess how you did at creating true customer value; 5. Improve your value package to keep firm?s customers coming back. This paper describes which actions are necessary in each of these phases and level of these actions in selected Czech enterprises. (en)
  • Příspěvek popisuje proces vytváření a dodání hopdnoty pro zákazníka v rámci hodnotového managementu a diskutuje úroveň zvládnutí tohoto procesu v českých průmyslových podnicích. (cs)
Title
  • Steps to Creating Customer Value and their Level in the Czech Republic
  • Fáze vytváření hodnoty pro zákazníka a jejich úroveň v České republice (cs)
  • Steps to Creating Customer Value and their Level in the Czech Republic (en)
skos:prefLabel
  • Steps to Creating Customer Value and their Level in the Czech Republic
  • Fáze vytváření hodnoty pro zákazníka a jejich úroveň v České republice (cs)
  • Steps to Creating Customer Value and their Level in the Czech Republic (en)
skos:notation
  • RIV/00216275:25310/08:00007729!RIV09-GA0-25310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/06/0577)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 397452
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/08:00007729
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Customer Value as Value to a Customer; Creating Customer Value; Value-Based Management; Steps to Creating Customer Value (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [C44C3C0D196B]
http://linked.open...v/mistoKonaniAkce
  • Vilnius, Lithuania
http://linked.open...i/riv/mistoVydani
  • Vilnius
http://linked.open...i/riv/nazevZdroje
  • Business and Management 2008
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Lošťáková, Hana
  • Jelínková, Martina
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • VGTU Publishing House Technika
https://schema.org/isbn
  • 978-9955-28-268-6
http://localhost/t...ganizacniJednotka
  • 25310
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