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Description
  • Current market environment brings companies opportunities as well as threats. The competition has increased together with the pressure for the constant improvements in meeting customer demands. The necessary individualisation of the approach to customers as a result of the constantly increasing competition and related influence on the company economy lead more than ever to the necessity to measure to what extent the chosen customer service strategy is fulfilled in the company processes and how it influences the company?s position on the market as well as its financial results. However, for the company to set up an adequate customer service strategy, a certain system is needed to predict the economic effects (i.e. the total economic effect) of each service strategy. After the implementation of the strategy it also enables to capture the given economic effect. The paper presents a specific example of using the system for selecting the optimum concept of customer service strategy on the basis of the bala
  • Current market environment brings companies opportunities as well as threats. The competition has increased together with the pressure for the constant improvements in meeting customer demands. The necessary individualisation of the approach to customers as a result of the constantly increasing competition and related influence on the company economy lead more than ever to the necessity to measure to what extent the chosen customer service strategy is fulfilled in the company processes and how it influences the company?s position on the market as well as its financial results. However, for the company to set up an adequate customer service strategy, a certain system is needed to predict the economic effects (i.e. the total economic effect) of each service strategy. After the implementation of the strategy it also enables to capture the given economic effect. The paper presents a specific example of using the system for selecting the optimum concept of customer service strategy on the basis of the bala (en)
  • Nutná individualizace přístupu k zákazníkům jako důsledek stále se zvyšujícího konkurenčního tlaku a s ní spojené významné dopady na ekonomiku podniku, vedou více než kdy v minulosti k potřebě měřit, do jaké miry je zvolená strategie obsluhy zákazníků naplňována v podnikových procesech a jak ovlivňuje postavení podniku na trhu a jeho finanční výsledky. V příspěvku je na konkrétním příkladu demonstrováno použití systému pro výběr optimální koncepce obsluhy zákazníků na principu rovnováhy hodnoty pro zákazníka a hodnoty zákazníka pro podnik. Navržený provázaný systém respektuje soudobé přístupy k managementu podniku a pro měření dopadů zvolené strategie obsluhy jednotlivých zákazníků na celkovou výkonnost podniku využívá provázanou soustavu jak procesních, tak tržních a finančních měřítek. (cs)
Title
  • The Possibilities of Using the Optimum Concept of Individual Customer Service System
  • The Possibilities of Using the Optimum Concept of Individual Customer Service System (en)
  • Možnosti využití systému pro výběr optimální strategie obsluhy individuálních zákazníků (cs)
skos:prefLabel
  • The Possibilities of Using the Optimum Concept of Individual Customer Service System
  • The Possibilities of Using the Optimum Concept of Individual Customer Service System (en)
  • Možnosti využití systému pro výběr optimální strategie obsluhy individuálních zákazníků (cs)
skos:notation
  • RIV/00216275:25310/08:00007720!RIV09-GA0-25310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/06/0577)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 387876
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/08:00007720
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • CRM; customer value; customer service strategy; value-creating process (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [25CE1548EA64]
http://linked.open...v/mistoKonaniAkce
  • Kaunas, Lithuania
http://linked.open...i/riv/mistoVydani
  • Kaunas
http://linked.open...i/riv/nazevZdroje
  • Economics and Management 2008
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Branská, Lenka
  • Pecinová, Zuzana
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Kaunas University of Technology
https://schema.org/isbn
  • 978-9955-25-462-1
http://localhost/t...ganizacniJednotka
  • 25310
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