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Description
  • The paper discusses customer value and customer relationship management (CRM) in the proces of potential customer identification and aquisition. It presents the findings of the research focused on the companies operating in B2C market. The research has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The paper discusses findings related to potential customer value definition and its use in the process of diferentiated customer relationship management and potencial customer segmentation in conditions of manufacturing copmanies and companies operating in trade and service sectors.
  • The paper discusses customer value and customer relationship management (CRM) in the proces of potential customer identification and aquisition. It presents the findings of the research focused on the companies operating in B2C market. The research has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The paper discusses findings related to potential customer value definition and its use in the process of diferentiated customer relationship management and potencial customer segmentation in conditions of manufacturing copmanies and companies operating in trade and service sectors. (en)
  • The paper discusses customer value and customer relationship management (CRM) in the proces of potential customer identification and aquisition. It presents the findings of the research focused on the companies operating in B2C market. The research has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The paper discusses findings related to potential customer value definition and its use in the process of diferentiated customer relationship management and potencial customer segmentation in conditions of manufacturing copmanies and companies operating in trade and service sectors. (cs)
Title
  • Hodnota zákazníka a CRM v procesu identifikace a získávání potenciálních zákazníků.
  • Customer Value and CRM in Process of Potential Customers´Identification and Acquisition. (en)
  • Hodnota zákazníka a CRM v procesu identifikace a získávání potenciálních zákazníků. (cs)
skos:prefLabel
  • Hodnota zákazníka a CRM v procesu identifikace a získávání potenciálních zákazníků.
  • Customer Value and CRM in Process of Potential Customers´Identification and Acquisition. (en)
  • Hodnota zákazníka a CRM v procesu identifikace a získávání potenciálních zákazníků. (cs)
skos:notation
  • RIV/00216275:25310/07:00005982!RIV08-GA0-25310___
http://linked.open.../vavai/riv/strany
  • 518-523
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/06/0577)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 424635
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/07:00005982
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Potenial customers; customer value; differentiated CRM; consumer market; customer segmentation (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [C483EC7DB25E]
http://linked.open...i/riv/mistoVydani
  • Žilina
http://linked.open...i/riv/nazevZdroje
  • Globalizácia a jej sociálno-ekonomické důsledky 07
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Lošťáková, Hana
  • Simová, Jozefína
number of pages
http://purl.org/ne...btex#hasPublisher
  • Žilinská univerzita v Žiline
https://schema.org/isbn
  • 80-8070-597-6
http://localhost/t...ganizacniJednotka
  • 25310
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