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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • In the paper the basic approaches to customer value to the firm estimation (based on customer lifetime value and net marketing contribution) are summarized. In the next part the possible ways of this concept employment are suggested in following tasks: performance measurement and management, firm value estimation and liquidity management.
  • In the paper the basic approaches to customer value to the firm estimation (based on customer lifetime value and net marketing contribution) are summarized. In the next part the possible ways of this concept employment are suggested in following tasks: performance measurement and management, firm value estimation and liquidity management. (en)
  • In the paper the basic approaches to customer value to the firm estimation (based on customer lifetime value and net marketing contribution) are summarized. In the next part the possible ways of this concept employment are suggested in following tasks: performance measurement and management, firm value estimation and liquidity management. (cs)
Title
  • Hodnotové nástroje měření výkonnosti a CRM.
  • Hodnotové nástroje měření výkonnosti a CRM. (cs)
  • Value Based Tools of Performance Measurement and CRM. (en)
skos:prefLabel
  • Hodnotové nástroje měření výkonnosti a CRM.
  • Hodnotové nástroje měření výkonnosti a CRM. (cs)
  • Value Based Tools of Performance Measurement and CRM. (en)
skos:notation
  • RIV/00216275:25310/07:00005905!RIV08-GA0-25310___
http://linked.open.../vavai/riv/strany
  • 219-223
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/06/0577)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 424647
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/07:00005905
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • customer value; customer life-time value measurement; net marketing contribution; performance measurement (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [8D2794EF1357]
http://linked.open...i/riv/mistoVydani
  • Ostrava
http://linked.open...i/riv/nazevZdroje
  • Finanční a logistické řízení 2007
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Lošťáková, Hana
  • Pecinová, Zuzana
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vysoká škola báňská - Technická univerzita Ostrava
https://schema.org/isbn
  • 978-80-248-1406-3
http://localhost/t...ganizacniJednotka
  • 25310
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