| Attributes | Values |
|---|
| rdf:type
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| Description
| - Contemporary conditions in global and turbulent market environment ask to use for evaluation of enterprises? performance not only financial measures of performance as sales revenues, costs, operating expenses, net profits, return of sales, assets as a percentage of sales and return on assets. These measures are excellent measures of internal financial performance, however do not provide an external or market-based view of performance. As a result, we don?t know how some enterprise has performed relative to external benchmarks such as market growth, competitive prices, relative product and service quality, and satisfying and retaining customers. It is necessary to complete a business?s internal financial performance with parallel set of external metrics to track market based performance (marketing performance metrics).
- Contemporary conditions in global and turbulent market environment ask to use for evaluation of enterprises? performance not only financial measures of performance as sales revenues, costs, operating expenses, net profits, return of sales, assets as a percentage of sales and return on assets. These measures are excellent measures of internal financial performance, however do not provide an external or market-based view of performance. As a result, we don?t know how some enterprise has performed relative to external benchmarks such as market growth, competitive prices, relative product and service quality, and satisfying and retaining customers. It is necessary to complete a business?s internal financial performance with parallel set of external metrics to track market based performance (marketing performance metrics). (en)
- Contemporary conditions in global and turbulent market environment ask to use for evaluation of enterprises? performance not only financial measures of performance as sales revenues, costs, operating expenses, net profits, return of sales, assets as a percentage of sales and return on assets. These measures are excellent measures of internal financial performance, however do not provide an external or market-based view of performance. As a result, we don?t know how some enterprise has performed relative to external benchmarks such as market growth, competitive prices, relative product and service quality, and satisfying and retaining customers. It is necessary to complete a business?s internal financial performance with parallel set of external metrics to track market based performance (marketing performance metrics). (cs)
|
| Title
| - Marketing Performance as a Bases of Future Enterprises? Profitability.
- Marketing Performance as a Bases of Future Enterprises? Profitability. (en)
- Marketingová výkonnost jako základ budoucí ziskovosti podniku. (cs)
|
| skos:prefLabel
| - Marketing Performance as a Bases of Future Enterprises? Profitability.
- Marketing Performance as a Bases of Future Enterprises? Profitability. (en)
- Marketingová výkonnost jako základ budoucí ziskovosti podniku. (cs)
|
| skos:notation
| - RIV/00216275:25310/05:00003393!RIV08-MSM-25310___
|
| http://linked.open.../vavai/riv/strany
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| http://linked.open...avai/riv/aktivita
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| http://linked.open...avai/riv/aktivity
| |
| http://linked.open...vai/riv/dodaniDat
| |
| http://linked.open...aciTvurceVysledku
| |
| http://linked.open.../riv/druhVysledku
| |
| http://linked.open...iv/duvernostUdaju
| |
| http://linked.open...titaPredkladatele
| |
| http://linked.open...dnocenehoVysledku
| |
| http://linked.open...ai/riv/idVysledku
| - RIV/00216275:25310/05:00003393
|
| http://linked.open...riv/jazykVysledku
| |
| http://linked.open.../riv/klicovaSlova
| - Marketing Performance; Profitability of Enterprises (en)
|
| http://linked.open.../riv/klicoveSlovo
| |
| http://linked.open...ontrolniKodProRIV
| |
| http://linked.open...v/mistoKonaniAkce
| |
| http://linked.open...i/riv/mistoVydani
| |
| http://linked.open...i/riv/nazevZdroje
| - Proceeding of the International Scientific Conference Education and Economy 2005
|
| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
| |
| http://linked.open...cetTvurcuVysledku
| |
| http://linked.open...UplatneniVysledku
| |
| http://linked.open...iv/tvurceVysledku
| - Lošťáková, Hana
- Jelínková, Martina
- Böhmová, Simona
|
| http://linked.open...vavai/riv/typAkce
| |
| http://linked.open.../riv/zahajeniAkce
| |
| number of pages
| |
| http://purl.org/ne...btex#hasPublisher
| - Tallin College of Tallin University of Technology
|
| https://schema.org/isbn
| |
| http://localhost/t...ganizacniJednotka
| |
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