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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type
Description
  • Článek vyzdvihuje význam řízení efektivních interakcí se zákazníky pro budování hodnotných vzájemných vztahů. Vybudování vztahu vyžaduje diferencovaný přístup k zákazníkům a uplatňování striktního one-to-one marketingu. Článek představuje pravidla, která musí firma dodržovat při interakci se zákazníky pro vytvoření jejich loajality, kde zvláštní pozornost je věnována funkci důvěry. V závěru jsou zmíněna pravidla efektivního dialogu mezi firmou a zákazníkem a vyzdvižen význam koordinace informačního toku v podniku pro efektivní komunikaci. (cs)
  • The paper highlights signification of effective customer relationship management so that mutual valuable relationships are created. The relationships building demands a differentiate approach to customers and the application of strict one-to-one marketing. The article presents the rules that must be observed by a firm in each interaction with its customers to create their loyalty and where a special attention is pay to the function of a trust. At the end, the rules of effective dialogue between a firm and a customer are mentioned, and it is pointed out that the coordination of information flow plays a signification role for effective communication in the company.
  • The paper highlights signification of effective customer relationship management so that mutual valuable relationships are created. The relationships building demands a differentiate approach to customers and the application of strict one-to-one marketing. The article presents the rules that must be observed by a firm in each interaction with its customers to create their loyalty and where a special attention is pay to the function of a trust. At the end, the rules of effective dialogue between a firm and a customer are mentioned, and it is pointed out that the coordination of information flow plays a signification role for effective communication in the company. (en)
Title
  • Interacting with Customers - Base of Relationships Building
  • Interacting with Customers - Base of Relationships Building (en)
  • INTERAKCE SE ZÁKAZNÍKY - ZÁKLAD BUDOVÁNÍ VZTAHŮ (cs)
skos:prefLabel
  • Interacting with Customers - Base of Relationships Building
  • Interacting with Customers - Base of Relationships Building (en)
  • INTERAKCE SE ZÁKAZNÍKY - ZÁKLAD BUDOVÁNÍ VZTAHŮ (cs)
skos:notation
  • RIV/00216275:25310/05:00003344!RIV08-MSM-25310___
http://linked.open.../vavai/riv/strany
  • 199-205
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 525280
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/05:00003344
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Interaction with Customers; CRM; Loyalty of Customers; Trust Creation (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [9A0DB0ABCB72]
http://linked.open...i/riv/mistoVydani
  • Pardubice
http://linked.open...i/riv/nazevZdroje
  • Proceedings of The Int. Sci. Conf. %22ECOMA 2005: Economy and Management of Enterprises in Transition Economies in the Global Market Environment%22
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Munzarová, Simona
  • Jelínková, Martina
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Pardubice
https://schema.org/isbn
  • 80-7194-806-3
http://localhost/t...ganizacniJednotka
  • 25310
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