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  • This study investigates the impact that dominated alternatives introduced into the choice set have of preference shifts in respondents. An experiment has been conducted, examining mainly various decoy types and their perfomance. Further investigation was conducted to see what the role of personal traits, such as Need for Cognitive Closure, is. Limitations of the research are discussed and further directions are outlined.
  • This study investigates the impact that dominated alternatives introduced into the choice set have of preference shifts in respondents. An experiment has been conducted, examining mainly various decoy types and their perfomance. Further investigation was conducted to see what the role of personal traits, such as Need for Cognitive Closure, is. Limitations of the research are discussed and further directions are outlined. (en)
Title
  • Context effects in consumer decision making
  • Context effects in consumer decision making (en)
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  • Context effects in consumer decision making
  • Context effects in consumer decision making (en)
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  • RIV/00216224:14560/14:00077644!RIV15-MSM-14560___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
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  • 8774
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  • RIV/00216224:14560/14:00077644
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  • context effects; choice; decision making (en)
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http://linked.open...ontrolniKodProRIV
  • [5308B7EA4578]
http://linked.open...in/vavai/riv/obor
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  • Ďuriník, Michal
http://localhost/t...ganizacniJednotka
  • 14560
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