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Description
| - Agent-based computational papers on viral marketing have been so far focused on the study of the word-of-mouth knowledge diffusion, and hence merged the decisions to adopt a product and to share information about it. This approach does not seem to capture well the properties of viral videos which are shared with no regard whether the sender has adopted the product. This paper presents the first model of such knowledge diffusion. The model consists of an artificial social network (a mix of small world and power network) that mimics the properties of empirical social networks and a model of node activation where every node that viewed the viral video shares it with a random subset of her neighbors just once. The results of the simulation show that there is a phase transition: in one phase, almost no agents view the viral video, in the other one, a great part of the whole population does. When the second phase occurs, the diffusion of the knowledge in time resembles that of Bass model.
- Agent-based computational papers on viral marketing have been so far focused on the study of the word-of-mouth knowledge diffusion, and hence merged the decisions to adopt a product and to share information about it. This approach does not seem to capture well the properties of viral videos which are shared with no regard whether the sender has adopted the product. This paper presents the first model of such knowledge diffusion. The model consists of an artificial social network (a mix of small world and power network) that mimics the properties of empirical social networks and a model of node activation where every node that viewed the viral video shares it with a random subset of her neighbors just once. The results of the simulation show that there is a phase transition: in one phase, almost no agents view the viral video, in the other one, a great part of the whole population does. When the second phase occurs, the diffusion of the knowledge in time resembles that of Bass model. (en)
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Title
| - Viral Video Diffusion in a Fixed Social Network: An Agent-based Model
- Viral Video Diffusion in a Fixed Social Network: An Agent-based Model (en)
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skos:prefLabel
| - Viral Video Diffusion in a Fixed Social Network: An Agent-based Model
- Viral Video Diffusion in a Fixed Social Network: An Agent-based Model (en)
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skos:notation
| - RIV/00216224:14560/14:00076474!RIV15-MSM-14560___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/00216224:14560/14:00076474
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - viral video; viral marketing; social network; agent-based model (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - Procedia Economics and Finance 12 ( 2014)
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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issn
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number of pages
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http://bibframe.org/vocab/doi
| - 10.1016/S2212-5671(14)00353-0
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http://purl.org/ne...btex#hasPublisher
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http://localhost/t...ganizacniJednotka
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