About: Viral Video Diffusion in a Fixed Social Network: An Agent-based Model

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
rdfs:seeAlso	http://www.sciencedirect.com/science/article/pii/S2212567114003530
Description	Agent-based computational papers on viral marketing have been so far focused on the study of the word-of-mouth knowledge diffusion, and hence merged the decisions to adopt a product and to share information about it. This approach does not seem to capture well the properties of viral videos which are shared with no regard whether the sender has adopted the product. This paper presents the first model of such knowledge diffusion. The model consists of an artificial social network (a mix of small world and power network) that mimics the properties of empirical social networks and a model of node activation where every node that viewed the viral video shares it with a random subset of her neighbors just once. The results of the simulation show that there is a phase transition: in one phase, almost no agents view the viral video, in the other one, a great part of the whole population does. When the second phase occurs, the diffusion of the knowledge in time resembles that of Bass model. Agent-based computational papers on viral marketing have been so far focused on the study of the word-of-mouth knowledge diffusion, and hence merged the decisions to adopt a product and to share information about it. This approach does not seem to capture well the properties of viral videos which are shared with no regard whether the sender has adopted the product. This paper presents the first model of such knowledge diffusion. The model consists of an artificial social network (a mix of small world and power network) that mimics the properties of empirical social networks and a model of node activation where every node that viewed the viral video shares it with a random subset of her neighbors just once. The results of the simulation show that there is a phase transition: in one phase, almost no agents view the viral video, in the other one, a great part of the whole population does. When the second phase occurs, the diffusion of the knowledge in time resembles that of Bass model. (en)
Title	Viral Video Diffusion in a Fixed Social Network: An Agent-based Model Viral Video Diffusion in a Fixed Social Network: An Agent-based Model (en)
skos:prefLabel	Viral Video Diffusion in a Fixed Social Network: An Agent-based Model Viral Video Diffusion in a Fixed Social Network: An Agent-based Model (en)
skos:notation	RIV/00216224:14560/14:00076474!RIV15-MSM-14560___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Kvasnička, Michal
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Masarykova univerzita / Ekonomicko-správní fakulta
http://linked.open...dnocenehoVysledku	53440
http://linked.open...ai/riv/idVysledku	RIV/00216224:14560/14:00076474
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	viral video; viral marketing; social network; agent-based model (en)
http://linked.open.../riv/klicoveSlovo	agent-based model viral video social network viral marketing
http://linked.open...ontrolniKodProRIV	[93510E96105E]
http://linked.open...v/mistoKonaniAkce	Brno
http://linked.open...i/riv/mistoVydani	Holland
http://linked.open...i/riv/nazevZdroje	Procedia Economics and Finance 12 ( 2014)
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...iv/tvurceVysledku	Kvasnička, Michal
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2014-03-06 (xsd:date)
issn	2212-5671
number of pages	9 (xsd:int)
http://bibframe.org/vocab/doi	10.1016/S2212-5671(14)00353-0
http://purl.org/ne...btex#hasPublisher	Elsevier
http://localhost/t...ganizacniJednotka	14560

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