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  • Increase in food quality leading to higher customer satisfaction is not a straightforward objective of the firm whenever an increase in quality is related to an increase in costs. The purpose of this paper is to determine whether providing high quality food products generally yields higher profit for the firm than pursuing the opposite, when university students are the consumers. This paper approaches the relationship between customer satisfaction and firm profitability from the perspective of the satisfaction-profit chain, which here consists of the following measures: quality and value perceived by customers, customer satisfaction, word of mouth, intent to repurchase, and firm profitability. The research focuses on one-year financial data of 80 food-manufacturing firms in the Czech Republic together with 60 to 160 customer responses to products of each firm.
  • Increase in food quality leading to higher customer satisfaction is not a straightforward objective of the firm whenever an increase in quality is related to an increase in costs. The purpose of this paper is to determine whether providing high quality food products generally yields higher profit for the firm than pursuing the opposite, when university students are the consumers. This paper approaches the relationship between customer satisfaction and firm profitability from the perspective of the satisfaction-profit chain, which here consists of the following measures: quality and value perceived by customers, customer satisfaction, word of mouth, intent to repurchase, and firm profitability. The research focuses on one-year financial data of 80 food-manufacturing firms in the Czech Republic together with 60 to 160 customer responses to products of each firm. (en)
Title
  • Revisiting the Satisfaction-Profit Chain: The Case of Food Industry
  • Revisiting the Satisfaction-Profit Chain: The Case of Food Industry (en)
skos:prefLabel
  • Revisiting the Satisfaction-Profit Chain: The Case of Food Industry
  • Revisiting the Satisfaction-Profit Chain: The Case of Food Industry (en)
skos:notation
  • RIV/00216224:14560/14:00076433!RIV15-MSM-14560___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...dnocenehoVysledku
  • 42642
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14560/14:00076433
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • satisfaction-profit chain; customer satisfaction; customer retention; profitability; food industry (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [CC48BD9A120C]
http://linked.open...v/mistoKonaniAkce
  • Albena, Bulgaria
http://linked.open...i/riv/mistoVydani
  • Sofia, Bulgaria
http://linked.open...i/riv/nazevZdroje
  • SGEM Conference on Political Sciences, Law, Finance, Economics and Tourism - Conference Proceedings Volume III - Economics and Tourism
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pokora, Jindřich
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
issn
  • 2367-5659
number of pages
http://bibframe.org/vocab/doi
  • 10.5593/sgemsocial2014B23
http://purl.org/ne...btex#hasPublisher
  • SGEM International Multidisciplinary Scientific Conferences on Social Sciences and Arts
https://schema.org/isbn
  • 9786197105278
http://localhost/t...ganizacniJednotka
  • 14560
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