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  • The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this in mind, Fairtrade goods, a subset of CSR and sustainable development, is an attractive step for vendors to take towards their customers. In this paper, we try to learn who the buyers of Fairtrade products are and what their motivation is in order to help Fairtrade dealers know their target group better, while at the same time helping expand this target group for organizations such as Fairtrade Czech Republic. We utilize an empirical survey and employ both univariate and bivariate statistical analyses (descriptives, associations, correlations) for this purpose.
  • The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this in mind, Fairtrade goods, a subset of CSR and sustainable development, is an attractive step for vendors to take towards their customers. In this paper, we try to learn who the buyers of Fairtrade products are and what their motivation is in order to help Fairtrade dealers know their target group better, while at the same time helping expand this target group for organizations such as Fairtrade Czech Republic. We utilize an empirical survey and employ both univariate and bivariate statistical analyses (descriptives, associations, correlations) for this purpose. (en)
Title
  • Purchasing behavior of fairtrade customers
  • Purchasing behavior of fairtrade customers (en)
skos:prefLabel
  • Purchasing behavior of fairtrade customers
  • Purchasing behavior of fairtrade customers (en)
skos:notation
  • RIV/00216224:14560/13:00069937!RIV14-MSM-14560___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
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  • 7
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  • 101049
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14560/13:00069937
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Corporate Social Responsibility; Fairtrade; political consumer; competitive advantage; buyers` motivation; buyers` behavior; empirical research (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [BAD23802E14A]
http://linked.open...i/riv/nazevZdroje
  • Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
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http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • LXI
http://linked.open...iv/tvurceVysledku
  • Částek, Ondřej
  • Ambrožová, Mariana
issn
  • 1211-8516
number of pages
http://bibframe.org/vocab/doi
  • 10.11118/actaun201361071957
http://localhost/t...ganizacniJednotka
  • 14560
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