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  • The chapter presents the research project and objectives of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia.
  • The chapter presents the research project and objectives of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. (en)
Title
  • Relationship marketing in MSE and local authorities - international comparison: presentation of the research project. Introduction, research objectives.
  • Relationship marketing in MSE and local authorities - international comparison: presentation of the research project. Introduction, research objectives. (en)
skos:prefLabel
  • Relationship marketing in MSE and local authorities - international comparison: presentation of the research project. Introduction, research objectives.
  • Relationship marketing in MSE and local authorities - international comparison: presentation of the research project. Introduction, research objectives. (en)
skos:notation
  • RIV/00216224:14560/09:00035744!RIV10-MSM-14560___
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  • RIV/00216224:14560/09:00035744
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  • Relationship marketing; micro and small enterprises; local authorities (en)
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  • [1076BB9F2905]
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  • Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison
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  • Lukášová, Růžena
number of pages
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  • The Karol Adamiecki University of Economics in Katowice
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  • 978-83-7246-443-9
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  • 14560
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