About: Company annual reports: Analysis of the genre with regard to communication strategies

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Communicating an objective message effectively and presenting oneself in a favourable light at the same time is of utmost importance in business. This paper analyses the genre of non-tabular sections of company annual reports, whose aim is to reinforce positive image of the company in the eyes and minds of different sorts of its stakeholders. The focus is on the specific arrangement and choice of lexis and syntax which are expected to contribute conveniently to achieving an intended goal in this type of impersonal and distant communication, consisting of provision of data as well as self-promotion. Linguistic means used to convey associative as well as purely denotative components of meaning, anticipation of the inferences of the reader and a desirable degree of vagueness have been analysed on a corpus of annual reports of large corporations operating in different industries. Communicating an objective message effectively and presenting oneself in a favourable light at the same time is of utmost importance in business. This paper analyses the genre of non-tabular sections of company annual reports, whose aim is to reinforce positive image of the company in the eyes and minds of different sorts of its stakeholders. The focus is on the specific arrangement and choice of lexis and syntax which are expected to contribute conveniently to achieving an intended goal in this type of impersonal and distant communication, consisting of provision of data as well as self-promotion. Linguistic means used to convey associative as well as purely denotative components of meaning, anticipation of the inferences of the reader and a desirable degree of vagueness have been analysed on a corpus of annual reports of large corporations operating in different industries. (en)
Title	Company annual reports: Analysis of the genre with regard to communication strategies Company annual reports: Analysis of the genre with regard to communication strategies (en)
skos:prefLabel	Company annual reports: Analysis of the genre with regard to communication strategies Company annual reports: Analysis of the genre with regard to communication strategies (en)
skos:notation	RIV/00216224:14410/10:00044672!RIV11-MSM-14410___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Vogel, Radek
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Masarykova univerzita / Pedagogická fakulta
http://linked.open...dnocenehoVysledku	251304
http://linked.open...ai/riv/idVysledku	RIV/00216224:14410/10:00044672
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	annual report; associative meaning; communication strategies; genre analysis; inference; objectivity; pragmatic strategy; reference; self-promotion (en)
http://linked.open.../riv/klicoveSlovo	annual report reference inference objectivity genre analysis communication strategies associative meaning pragmatic strategy self-promotion
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[EED32D273F8F]
http://linked.open...i/riv/nazevZdroje	Discourse and Interaction
http://linked.open...in/vavai/riv/obor	AI
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2010
http://linked.open...v/svazekPeriodika	3
http://linked.open...iv/tvurceVysledku	Vogel, Radek
issn	1802-9930
number of pages	25 (xsd:int)
http://localhost/t...ganizacniJednotka	14410

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