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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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  • This paper focuses on the issue of creating a media project in the media market. Construction of media project represents the initial stage in the process of mass media communication, which is becoming one of the key components in the competitive field of media producers. For these reasons, it is necessary to pay due attention to innovative forms of training of future media marketers. As an effective method in this preparation, appears to be the use of e-marketing methods in implementing electronic version of a media project in the context of preproduction, production, editing, promotion, distribution, sales and consumption of media product.
  • This paper focuses on the issue of creating a media project in the media market. Construction of media project represents the initial stage in the process of mass media communication, which is becoming one of the key components in the competitive field of media producers. For these reasons, it is necessary to pay due attention to innovative forms of training of future media marketers. As an effective method in this preparation, appears to be the use of e-marketing methods in implementing electronic version of a media project in the context of preproduction, production, editing, promotion, distribution, sales and consumption of media product. (en)
Title
  • Media Project through the Optics of Product Management
  • Media Project through the Optics of Product Management (en)
skos:prefLabel
  • Media Project through the Optics of Product Management
  • Media Project through the Optics of Product Management (en)
skos:notation
  • RIV/00216224:14230/14:00075211!RIV15-MSM-14230___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 28178
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14230/14:00075211
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • media project; product management; media market; training of media marketers; e-marketing (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [52FD18FEADE3]
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Pavelka, Jiří
http://localhost/t...ganizacniJednotka
  • 14230
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