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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The collection of essays Political Marketing - A Comparative Perspective, edited by Jennifer Lees-Marshment and Darren Lilleker, captures a considerable part of the evolution of ideal types of behavior regarding political parties. This review researches the developmental process by means of criteria set out by Max Weber for ideal types in social science. The later refinements of the criteria by the phenomenologist Alfred Schutz and sociologist Roger Carroll are also used. Sartori's methodological debate is deployed as a frame from the perspective of the applicability of the comparative model. Neither Sartori's rules for stretching, nor Schutz's consistency, compatibility and adequacy are satisfactorily fulfilled. The setting of the model also casts doubts on the rigour of political marketing as a discipline.
  • The collection of essays Political Marketing - A Comparative Perspective, edited by Jennifer Lees-Marshment and Darren Lilleker, captures a considerable part of the evolution of ideal types of behavior regarding political parties. This review researches the developmental process by means of criteria set out by Max Weber for ideal types in social science. The later refinements of the criteria by the phenomenologist Alfred Schutz and sociologist Roger Carroll are also used. Sartori's methodological debate is deployed as a frame from the perspective of the applicability of the comparative model. Neither Sartori's rules for stretching, nor Schutz's consistency, compatibility and adequacy are satisfactorily fulfilled. The setting of the model also casts doubts on the rigour of political marketing as a discipline. (en)
Title
  • Ideal Types in Political Marketing
  • Ideal Types in Political Marketing (en)
skos:prefLabel
  • Ideal Types in Political Marketing
  • Ideal Types in Political Marketing (en)
skos:notation
  • RIV/00216224:14230/06:00033360!RIV10-MSM-14230___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 4
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 478685
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14230/06:00033360
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • ideal type; political marketing; methodology; political party; adequacy; political party behaviour model; overstretching (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [EA86C5E93D29]
http://linked.open...i/riv/nazevZdroje
  • Politologický časopis
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2006
http://linked.open...iv/tvurceVysledku
  • Ripka, Vojtěch
issn
  • 1211-3247
number of pages
http://localhost/t...ganizacniJednotka
  • 14230
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