The Workshop focused on the topic whether the the Google AdWords System could be characterised as %22Making Money by Riding on the Coattails of the Reputation of the Trademarks of Others OR an Inventive Business Model That Happens to Reveal the Flaws of the Traditional Perception of Trademark Use?%22
The Workshop focused on the topic whether the the Google AdWords System could be characterised as %22Making Money by Riding on the Coattails of the Reputation of the Trademarks of Others OR an Inventive Business Model That Happens to Reveal the Flaws of the Traditional Perception of Trademark Use?%22 (en)