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Description
  • The article deals with the new trends in measurement of market orientation. There are described twenty-six methods used to measure market orientation. The main advantages and disadvantages of each method are written. Goal of this article is to show the all methods that are described as the methods to measure market orientation and to find the best one.
  • The article deals with the new trends in measurement of market orientation. There are described twenty-six methods used to measure market orientation. The main advantages and disadvantages of each method are written. Goal of this article is to show the all methods that are described as the methods to measure market orientation and to find the best one. (en)
Title
  • The Current Methods of Measurement of Market Orientation
  • The Current Methods of Measurement of Market Orientation (en)
skos:prefLabel
  • The Current Methods of Measurement of Market Orientation
  • The Current Methods of Measurement of Market Orientation (en)
skos:notation
  • RIV/00216224:14220/09:00029936!RIV10-GA0-14220___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/07/1493)
http://linked.open...iv/cisloPeriodika
  • 3
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 308709
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14220/09:00029936
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • market orientation; measurement (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • GR - Řecká republika
http://linked.open...ontrolniKodProRIV
  • [6C02478159EA]
http://linked.open...i/riv/nazevZdroje
  • European Research Studies
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 3/2009
http://linked.open...iv/tvurceVysledku
  • Tomášková, Eva
issn
  • 1108-2976
number of pages
http://localhost/t...ganizacniJednotka
  • 14220
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