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  • The aim of this paper is to find the gaps of application market orientation. The first part of this paper analyses the factors influence market orientation. The factors are from the external and internal environment and also from business branches of companies. The second part of the paper includes importan knowledge from the second research and one pre-research realized in the Czech Republic. These knowledge show new barriers of using market orientation at firms. We plan to verify these barriers in our recent research project. The research project Research on implementation on market orientation in Hi-Tech Firms is supported by Grant Agency of the Czech Republic (GA 402/07/1493).
  • The aim of this paper is to find the gaps of application market orientation. The first part of this paper analyses the factors influence market orientation. The factors are from the external and internal environment and also from business branches of companies. The second part of the paper includes importan knowledge from the second research and one pre-research realized in the Czech Republic. These knowledge show new barriers of using market orientation at firms. We plan to verify these barriers in our recent research project. The research project Research on implementation on market orientation in Hi-Tech Firms is supported by Grant Agency of the Czech Republic (GA 402/07/1493). (en)
Title
  • Barriers of Application Market Orientation Approach at Firms
  • Barriers of Application Market Orientation Approach at Firms (en)
skos:prefLabel
  • Barriers of Application Market Orientation Approach at Firms
  • Barriers of Application Market Orientation Approach at Firms (en)
skos:notation
  • RIV/00216224:14220/08:00025220!RIV10-GA0-14220___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/07/1493)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 357619
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14220/08:00025220
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • barriers; market orientation; application (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [AA4EE50C90C4]
http://linked.open...v/mistoKonaniAkce
  • Targu Jiu
http://linked.open...i/riv/mistoVydani
  • Targu Jiu
http://linked.open...i/riv/nazevZdroje
  • 5th International Scientific Conference ECO-TREND 2008
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Tomášková, Eva
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Constantin Brancusi University of Targu Jiu
https://schema.org/isbn
  • 978-973-144-205-1
http://localhost/t...ganizacniJednotka
  • 14220
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