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  • Inspired by investigations into lexical choices in translation versus non-translation, this paper presents a rationale for studying the text on the back-covers of translated and non-translated books within a comparative framework. A cross-legitimation hypothesis was formulated to explain previous findings and was tested with the back-cover texts: translations seek to legitimize themselves on the market by referring to the norm (at the level of choice) assumed with non-translations and vice versa. We could not confirm the cross-legitimation hypothesis with the material we focused on in this study. However, this failure is discussed taking into account factors which may have restricted the operation of translativity in this context, namely the limited awareness of target recipients of the tension between domestic and source language culture norm assumed by the research, which may benefit future research into translativity and/or back-cover paratexts.
  • Inspired by investigations into lexical choices in translation versus non-translation, this paper presents a rationale for studying the text on the back-covers of translated and non-translated books within a comparative framework. A cross-legitimation hypothesis was formulated to explain previous findings and was tested with the back-cover texts: translations seek to legitimize themselves on the market by referring to the norm (at the level of choice) assumed with non-translations and vice versa. We could not confirm the cross-legitimation hypothesis with the material we focused on in this study. However, this failure is discussed taking into account factors which may have restricted the operation of translativity in this context, namely the limited awareness of target recipients of the tension between domestic and source language culture norm assumed by the research, which may benefit future research into translativity and/or back-cover paratexts. (en)
Title
  • Exploring Legitimation-seeking Text-building Strategies in Book Back-cover Description in the Context of Translativity
  • Exploring Legitimation-seeking Text-building Strategies in Book Back-cover Description in the Context of Translativity (en)
skos:prefLabel
  • Exploring Legitimation-seeking Text-building Strategies in Book Back-cover Description in the Context of Translativity
  • Exploring Legitimation-seeking Text-building Strategies in Book Back-cover Description in the Context of Translativity (en)
skos:notation
  • RIV/00216224:14210/13:00079310!RIV15-MSM-14210___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 74311
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14210/13:00079310
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • book back-covers; translativity; paratexts; translation; non-translation; cross-legitimation hypothesis; review quotes (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [31648303E2DB]
http://linked.open...v/mistoKonaniAkce
  • Olomouc
http://linked.open...i/riv/mistoVydani
  • Olomouc
http://linked.open...i/riv/nazevZdroje
  • Tradition and Trends in Trans-Language Communication
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Kamenická, Renata
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Univerzita Palackého v Olomouci
https://schema.org/isbn
  • 9788024440798
http://localhost/t...ganizacniJednotka
  • 14210
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