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  • In his essay on an independent cinema from 1930 Alexander Hackenschmied wrote: %22Avant-garde film once meant the pure art of cinema, in opposition to 'film art' made for business. Why do we locate a genuine attempt of film art elsewhere than perfect scientific film, perfect travelogue or perfect advertising film?%22 In this text, without any previous experience in filmmaking, Hackenschmied began to formulate his theoretical conception of film, in which film art and film business appear at once as distinct and interconnected phenomena. This paper focuses on Czech period of Hackenschmied's work and relates it to his more recent projects in order to demonstrate how little importance he attached to the genre, type or function of a film as compared with other aspects, specifically the stylistic innovation and social engagement.
  • In his essay on an independent cinema from 1930 Alexander Hackenschmied wrote: %22Avant-garde film once meant the pure art of cinema, in opposition to 'film art' made for business. Why do we locate a genuine attempt of film art elsewhere than perfect scientific film, perfect travelogue or perfect advertising film?%22 In this text, without any previous experience in filmmaking, Hackenschmied began to formulate his theoretical conception of film, in which film art and film business appear at once as distinct and interconnected phenomena. This paper focuses on Czech period of Hackenschmied's work and relates it to his more recent projects in order to demonstrate how little importance he attached to the genre, type or function of a film as compared with other aspects, specifically the stylistic innovation and social engagement. (en)
Title
  • Film Advertising Has a Higher Objective than Greed. Film, Art and Business in the Work of Alexander Hackenschmied
  • Film Advertising Has a Higher Objective than Greed. Film, Art and Business in the Work of Alexander Hackenschmied (en)
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  • Film Advertising Has a Higher Objective than Greed. Film, Art and Business in the Work of Alexander Hackenschmied
  • Film Advertising Has a Higher Objective than Greed. Film, Art and Business in the Work of Alexander Hackenschmied (en)
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  • RIV/00216224:14210/13:00074987!RIV15-MSM-14210___
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  • Czech film avant-garde; Alexander Hackenschmied; advertising film (en)
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  • Česálková, Lucie
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  • 14210
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