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Description
  • This paper describes the local and global features of the marketing mix used by the organisation Yoga in Daily Life. In the introduction, I discuss the definition of new religious movements. However, analysis of the product, place, price and the communication style of Yoga in Daily Life is at the heart of the study. The spiritual nature of the product and the resulting unique features of the marketing mix of the group are given special attention. The study concludes that Yoga in Daily Life strives to present its clients with a complex product which targets the global spiritual marketplace while minimizing local differences. With this goal in mind, the organization adjusts other components of the marketing mix so that they all exhibit exemplary consistency.
  • This paper describes the local and global features of the marketing mix used by the organisation Yoga in Daily Life. In the introduction, I discuss the definition of new religious movements. However, analysis of the product, place, price and the communication style of Yoga in Daily Life is at the heart of the study. The spiritual nature of the product and the resulting unique features of the marketing mix of the group are given special attention. The study concludes that Yoga in Daily Life strives to present its clients with a complex product which targets the global spiritual marketplace while minimizing local differences. With this goal in mind, the organization adjusts other components of the marketing mix so that they all exhibit exemplary consistency. (en)
Title
  • The Marketing Mix Used by Yoga In Daily Life in Global and Local Contexts
  • The Marketing Mix Used by Yoga In Daily Life in Global and Local Contexts (en)
skos:prefLabel
  • The Marketing Mix Used by Yoga In Daily Life in Global and Local Contexts
  • The Marketing Mix Used by Yoga In Daily Life in Global and Local Contexts (en)
skos:notation
  • RIV/00216224:14210/13:00068972!RIV14-MSM-14210___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 86414
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14210/13:00068972
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Yoga in Daily Life; Maheshwarananda; marketing mix; new religious movements (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [9F80D18EB8ED]
http://linked.open...v/mistoKonaniAkce
  • Žilina
http://linked.open...i/riv/mistoVydani
  • Žilina
http://linked.open...i/riv/nazevZdroje
  • Proceedings in Scientific Conference Scie-Conf 2013
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Adamík, Marek
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
issn
  • 1339-3561
number of pages
http://purl.org/ne...btex#hasPublisher
  • EDIS - Publishing Institution of the University of Zilina
https://schema.org/isbn
  • 9788055407265
http://localhost/t...ganizacniJednotka
  • 14210
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