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Description
  • The contribution deals with comparison of employment of persuasive strategies in journalistic discourse in Spanish and check nation-wide newspapers. The style of a journalistic text reflects institutionalized approaches and political orientation of the assessed newspaper. The major purpose of the presented contribution is to assess which verbal strategies are mostly applied in the articles of the prestigious Spanish and check newspapers. (en)
  • El texto de la conferencia se ocupa de estrategias persuasivas presentes en los periódicos de prestigio espańoles y su comparación con las estrategias propias de la prensa de calidad checa. Dado que el estilo del discurso de cada periódico refleja de cierto modo el carácter y afinidad política del mismo al igual que su intención de realizar su función persuasiva, queremos mostrar cuáles son las estrategias y técnicas verbales específicas que obran dentro de los diarios de prestigio de los países mencionados.
Title
  • Mecanismos persuasivos en la prensa de prestigio
  • Persuasive mechanisms in modern newspapers (en)
skos:prefLabel
  • Mecanismos persuasivos en la prensa de prestigio
  • Persuasive mechanisms in modern newspapers (en)
skos:notation
  • RIV/00216224:14210/13:00068025!RIV14-MSM-14210___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 86931
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14210/13:00068025
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • journalistic discourse; verbal strategies; persuasiveness; newspapers (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [4B438939FABC]
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Strmisková, Monika
http://localhost/t...ganizacniJednotka
  • 14210
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