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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This study introduces issues of marketing communication with regard to new religious movements in the Czech Republic. It resolves the apparent incompatibility of the terms and analyzes selected religious organizations from the perspective of marketing mix – product, place, communication and price. To illustrate the differences between %22traditional%22 and %22new%22 churches, examples of Christian groups are discussed at the end of each chapter.
  • This study introduces issues of marketing communication with regard to new religious movements in the Czech Republic. It resolves the apparent incompatibility of the terms and analyzes selected religious organizations from the perspective of marketing mix – product, place, communication and price. To illustrate the differences between %22traditional%22 and %22new%22 churches, examples of Christian groups are discussed at the end of each chapter. (en)
Title
  • New religious movements in the world of contemporary marketing communication
  • New religious movements in the world of contemporary marketing communication (en)
skos:prefLabel
  • New religious movements in the world of contemporary marketing communication
  • New religious movements in the world of contemporary marketing communication (en)
skos:notation
  • RIV/00216224:14210/11:00054364!RIV12-MSM-14210___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 215887
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14210/11:00054364
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • church; new religious movements; communication; internet; marketing mix; media; tradition (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [703CDD76C1A1]
http://linked.open...i/riv/mistoVydani
  • Zlín
http://linked.open...vEdiceCisloSvazku
  • Protipóly marketingové komunikace
http://linked.open...i/riv/nazevZdroje
  • Tradiční a nové v marketingové komunikaci
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Adamík, Marek
number of pages
http://purl.org/ne...btex#hasPublisher
  • VeRBuM
https://schema.org/isbn
  • 978-80-87500-04-0
http://localhost/t...ganizacniJednotka
  • 14210
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