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  • This paper analyzes a single television station’s choice of airing tune-ins (preview advertisements). I consider two consecutive programs located along a unit line. If the sampling cost is sufficiently low, the unique perfect Bayesian equilibrium (PBE) exhibits no tune-ins. Otherwise, the unique PBE involves a tune-in unless the two programs are too dissimilar. When the programs are also quality-differentiated, the willingness to air a tune-in, and thus to disclose location information, may be sufficient to signal high quality without any dissipative advertising.
  • This paper analyzes a single television station’s choice of airing tune-ins (preview advertisements). I consider two consecutive programs located along a unit line. If the sampling cost is sufficiently low, the unique perfect Bayesian equilibrium (PBE) exhibits no tune-ins. Otherwise, the unique PBE involves a tune-in unless the two programs are too dissimilar. When the programs are also quality-differentiated, the willingness to air a tune-in, and thus to disclose location information, may be sufficient to signal high quality without any dissipative advertising. (en)
  • Tento článek analyzuje rozhodování jedné televizní stanice o vysílání upoutávek (tzv. “tune-ins). Uvažuji dva po sobě následující pořady umístěné na jednotkové úsečce. Pokud je cena za sledování prvních minut dostatečně nízká, jednoznačný perfektní Bayesovský rovnovážný bod (PBE) neobsahuje upoutávky. Jinak PBE zahrnuje upoutávky, pokud ovšem oba pořady nejsou příliš rozdílné. Pořady se mohou lišit i v kvalitě, přičemž je-li mezi nimi kvalitativně velký rozdíl, ochota vysílat upoutávky, a tudíž odhalit polohu, může být dostatečná k naznačení vysoké kvality bez zbytečné propagace. (cs)
Title
  • Viewer sampling and quality signaling in a television market
  • Viewer sampling and quality signaling in a television market (en)
  • Sledování ukázek a naznačování kvality na televizním trhu (cs)
skos:prefLabel
  • Viewer sampling and quality signaling in a television market
  • Viewer sampling and quality signaling in a television market (en)
  • Sledování ukázek a naznačování kvality na televizním trhu (cs)
skos:notation
  • RIV/00216208:11640/08:00312918!RIV09-MSM-11640___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM0021620846)
http://linked.open...iv/cisloPeriodika
  • 363
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
  • Celik, Levent
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 402687
http://linked.open...ai/riv/idVysledku
  • RIV/00216208:11640/08:00312918
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • information disclosure; tune-ins; television station (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [1422544C275D]
http://linked.open...i/riv/nazevZdroje
  • CERGE-EI Working Paper Series
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • -
http://linked.open...iv/tvurceVysledku
  • Celik, Levent
http://linked.open...n/vavai/riv/zamer
issn
  • 1211-3298
number of pages
http://localhost/t...ganizacniJednotka
  • 11640
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