About: Evaluating various implicit factors in e-commerce

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
rdfs:seeAlso	http://ceur-ws.org/Vol-910/paper11.pdf
Description	In this paper, we focus on the situation of a typical e-commerce portal employing personalized recommendation. Such website could, in addition to the explicit feedback, monitor many different patterns of implicit user behavior - implicit factors. The problem arises while trying to infer connections between observed implicit behavior and user preferences - while some connections are obvious, others may not. We have selected several often used implicit factors and conducted online experiment on travel agency web site to find out which implicit factors could replace explicit ratings and (if there are more of them) how to combine their values. As utility functions determining recommending efficiency was selected click through rate and conversions rate. Our experiments corroborate importance of considering more implicit factors and their different weights. The best individual results were achieved by means of the scrolling factor, the best combination was Priorfito method (lexicographical ordering based on factor values). In this paper, we focus on the situation of a typical e-commerce portal employing personalized recommendation. Such website could, in addition to the explicit feedback, monitor many different patterns of implicit user behavior - implicit factors. The problem arises while trying to infer connections between observed implicit behavior and user preferences - while some connections are obvious, others may not. We have selected several often used implicit factors and conducted online experiment on travel agency web site to find out which implicit factors could replace explicit ratings and (if there are more of them) how to combine their values. As utility functions determining recommending efficiency was selected click through rate and conversions rate. Our experiments corroborate importance of considering more implicit factors and their different weights. The best individual results were achieved by means of the scrolling factor, the best combination was Priorfito method (lexicographical ordering based on factor values). (en)
Title	Evaluating various implicit factors in e-commerce Evaluating various implicit factors in e-commerce (en)
skos:prefLabel	Evaluating various implicit factors in e-commerce Evaluating various implicit factors in e-commerce (en)
skos:notation	RIV/00216208:11320/13:10192555!RIV14-MSM-11320___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Vojtáš, Peter
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Karlova v Praze / Matematicko-fyzikální fakulta
http://linked.open...dnocenehoVysledku	73526
http://linked.open...ai/riv/idVysledku	RIV/00216208:11320/13:10192555
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	User feedback; Recommender systems; Implicit factors; E-commerce success metrics (en)
http://linked.open.../riv/klicoveSlovo	Recommender systems E-commerce success metrics Implicit factors User feedback
http://linked.open...ontrolniKodProRIV	[16A5CC646CDA]
http://linked.open...v/mistoKonaniAkce	Dublin, Ireland
http://linked.open...i/riv/mistoVydani	Neuveden
http://linked.open...i/riv/nazevZdroje	CEUR Workshop Proceedings
http://linked.open...in/vavai/riv/obor	IN
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Vojtáš, Peter Peška, Ladislav
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2012-09-09 (xsd:date)
issn	1613-0073
number of pages	5 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Ceur-WS.org
http://localhost/t...ganizacniJednotka	11320

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