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  • Climate change became one of the most - discussed topics of global political leadership , as well as the crucial topic for the general public . The largest pu blic gathering in New York City, since Occupy Wall street movement, occurred in September 2014 and was aimed at demonstrat ing the public support for c limate c hange agenda . The public perception of this rather broad topic was encountered with a challenge to communicate both individual and organizational problems or mottos, which we re carried around on banners, posters, T - shirts or even painted directly on people's bodies. The aim of this article is to analyz e these messages, categorize them and based on these outcomes to predict clear managerial implications and detect potential reputational risks or gains.
  • Climate change became one of the most - discussed topics of global political leadership , as well as the crucial topic for the general public . The largest pu blic gathering in New York City, since Occupy Wall street movement, occurred in September 2014 and was aimed at demonstrat ing the public support for c limate c hange agenda . The public perception of this rather broad topic was encountered with a challenge to communicate both individual and organizational problems or mottos, which we re carried around on banners, posters, T - shirts or even painted directly on people's bodies. The aim of this article is to analyz e these messages, categorize them and based on these outcomes to predict clear managerial implications and detect potential reputational risks or gains. (en)
Title
  • Public Perception of Climate Change Issues : Detecting Potential Reputational Risks
  • Public Perception of Climate Change Issues : Detecting Potential Reputational Risks (en)
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  • Public Perception of Climate Change Issues : Detecting Potential Reputational Risks
  • Public Perception of Climate Change Issues : Detecting Potential Reputational Risks (en)
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  • RIV/00216208:11230/14:10289981!RIV15-MSM-11230___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
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http://linked.open...ai/riv/idVysledku
  • RIV/00216208:11230/14:10289981
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http://linked.open.../riv/klicovaSlova
  • United States; New York City; reputational risks; political leadership; public perception; climate change (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [47A5EB2841FF]
http://linked.open...i/riv/nazevZdroje
  • Czech Journal of Social Sciences, Business and Economics
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
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http://linked.open...iv/tvurceVysledku
  • Hejlová, Denisa
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  • 1805-6830
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http://localhost/t...ganizacniJednotka
  • 11230
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