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  • This chapter focuses on the role and function of PR in the Czech Republic. It is based on quantitative research conducted in spring 2012 among 200 communication professionals from Czech commercial, non-profit, and other companies and organizations. Based on the respondents from professional public, the article delivers the first comprehensive study of the role of PR, services of PR agencies, and opinions regarding PR. It explains the role played by PR in Czech companies, the position held by PR in company structure and the role of the PR/communication manager, the kind of fields for which the PR department is responsible, and the pros and cons of cooperation with PR agencies in contemporary Czech market.
  • This chapter focuses on the role and function of PR in the Czech Republic. It is based on quantitative research conducted in spring 2012 among 200 communication professionals from Czech commercial, non-profit, and other companies and organizations. Based on the respondents from professional public, the article delivers the first comprehensive study of the role of PR, services of PR agencies, and opinions regarding PR. It explains the role played by PR in Czech companies, the position held by PR in company structure and the role of the PR/communication manager, the kind of fields for which the PR department is responsible, and the pros and cons of cooperation with PR agencies in contemporary Czech market. (en)
Title
  • The Role and Function of Public Relations in the Czech Republic
  • The Role and Function of Public Relations in the Czech Republic (en)
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  • The Role and Function of Public Relations in the Czech Republic
  • The Role and Function of Public Relations in the Czech Republic (en)
skos:notation
  • RIV/00216208:11230/13:10139947!RIV14-MSM-11230___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
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  • 103256
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  • RIV/00216208:11230/13:10139947
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  • Czech Republic; PR agencies; professionalization; management; public relations (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [A8CE886B0C46]
http://linked.open...i/riv/mistoVydani
  • Bruxelles
http://linked.open...vEdiceCisloSvazku
  • Neuveden
http://linked.open...i/riv/nazevZdroje
  • Researching the Changing Profession of Public Relations
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Kasl Kollmannová, Denisa
number of pages
http://purl.org/ne...btex#hasPublisher
  • Peter Lang
https://schema.org/isbn
  • 978-2-87574-056-4
http://localhost/t...ganizacniJednotka
  • 11230
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