About: The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-corruption Fight as Marketing Tool     Goto   Sponge   NotDistinct   Permalink

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  • This article analyzes the emergence of a new trend in marketing communication and PR in the Czech Republic. After the decline of public trust after the eco-nomic crisis in 2008, many state officials and politicians were blamed for cor-ruption and fraud worldwide (Edelman, 2013). Anti-corruption attitudes have emerged in government communication, media, NGOs and also within the business sector. The term %22anti-corruption%22 has become an often-used market-ing claim. Anti-corruption claims and values have been used by a wide range of companies and institutions in their corporate communication or PR. Often, the main business leader serve as personalities and opinion leaders in anti-corruption activities; these include individuals such as Karel Janeček, Stanislav Bernard or Radim Jančura. This article analyzes and discusses embedding anti-corruption attitudes within the marketing communication and PR strategy and possible impacts on the reputation of the company's management.
  • This article analyzes the emergence of a new trend in marketing communication and PR in the Czech Republic. After the decline of public trust after the eco-nomic crisis in 2008, many state officials and politicians were blamed for cor-ruption and fraud worldwide (Edelman, 2013). Anti-corruption attitudes have emerged in government communication, media, NGOs and also within the business sector. The term %22anti-corruption%22 has become an often-used market-ing claim. Anti-corruption claims and values have been used by a wide range of companies and institutions in their corporate communication or PR. Often, the main business leader serve as personalities and opinion leaders in anti-corruption activities; these include individuals such as Karel Janeček, Stanislav Bernard or Radim Jančura. This article analyzes and discusses embedding anti-corruption attitudes within the marketing communication and PR strategy and possible impacts on the reputation of the company's management. (en)
Title
  • The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-corruption Fight as Marketing Tool
  • The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-corruption Fight as Marketing Tool (en)
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  • The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-corruption Fight as Marketing Tool
  • The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-corruption Fight as Marketing Tool (en)
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  • RIV/00216208:11230/13:10139942!RIV14-MSM-11230___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...iv/cisloPeriodika
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  • 76934
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  • RIV/00216208:11230/13:10139942
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http://linked.open.../riv/klicovaSlova
  • reputation management; public rela-tions; social responsibility; marketing communication; Anti-corruption (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [2A12B6C69351]
http://linked.open...i/riv/nazevZdroje
  • Central European Business Review
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http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 2
http://linked.open...iv/tvurceVysledku
  • Kasl Kollmannová, Denisa
issn
  • 1805-4854
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http://localhost/t...ganizacniJednotka
  • 11230
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