About: Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

AttributesValues
rdf:type
Description
  • This article analyses the emergence of a new trend in local marketing communication in the Czech Republic. After the loss of public trust connected with the economic crisis in 2008 many state officials and politicians were blamed for corruption and fraud (Edelman, 2013). Corruption emerged as a main issue of government communication in Nečas administration and is was also set by many media as main agenda. Howev-er, the anti-corruption issue and rhetoric emerged within the business sector as well. Anti-corruption claims and values were used by a wide range of companies and institu-tions, in NGO's, private companies or even as a business plan for start-up. The article discusses embedding anti-corruption rhetoric and transparency as corporate culture and values and as a form of social responsibility of companies.
  • This article analyses the emergence of a new trend in local marketing communication in the Czech Republic. After the loss of public trust connected with the economic crisis in 2008 many state officials and politicians were blamed for corruption and fraud (Edelman, 2013). Corruption emerged as a main issue of government communication in Nečas administration and is was also set by many media as main agenda. Howev-er, the anti-corruption issue and rhetoric emerged within the business sector as well. Anti-corruption claims and values were used by a wide range of companies and institu-tions, in NGO's, private companies or even as a business plan for start-up. The article discusses embedding anti-corruption rhetoric and transparency as corporate culture and values and as a form of social responsibility of companies. (en)
Title
  • Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility
  • Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility (en)
skos:prefLabel
  • Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility
  • Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility (en)
skos:notation
  • RIV/00216208:11230/13:10139940!RIV14-MSM-11230___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 61394
http://linked.open...ai/riv/idVysledku
  • RIV/00216208:11230/13:10139940
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • public trust; public relations; social responsibility; corporate culture; marketing communication; Anti-corruption (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [1ED9261D988F]
http://linked.open...v/mistoKonaniAkce
  • Bratislava
http://linked.open...i/riv/mistoVydani
  • Bratislava
http://linked.open...i/riv/nazevZdroje
  • Current challenges of marketing and their application in practice: scientific articles
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Kasl Kollmannová, Denisa
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Ekonóm
https://schema.org/isbn
  • 978-80-225-3632-5
http://localhost/t...ganizacniJednotka
  • 11230
Faceted Search & Find service v1.16.118 as of Jun 21 2024


Alternative Linked Data Documents: ODE     Content Formats:   [cxml] [csv]     RDF   [text] [turtle] [ld+json] [rdf+json] [rdf+xml]     ODATA   [atom+xml] [odata+json]     Microdata   [microdata+json] [html]    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 07.20.3240 as of Jun 21 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 48 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software